Brandwave

How popular isSpecialized in search?

In September 2026, there were an estimated 1.1M branded searches for Specialized worldwide which held steady over the last 12 months. Specialized holds 59.2% estimated Share of Search among mtb brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized59.2%
  2. YETI21.2%
  3. Cube11%
  4. Giant7.4%
  5. Ghost1%
  6. Scott0.36%
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Which mtb brands compete with Specialized?

Specialized against mtb brands worldwide, by month

Share of Search by month for Specialized, YETI, Cube, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedYETICubeGiantGhostScott
Oct 202559.8%21.2%7.8%9.5%1.3%0.38%
Nov 202557.5%27.4%6.1%7.5%1.2%0.3%
Dec 202547.5%38.4%5.1%7.6%1.2%0.3%
Jan 202654.9%27.5%7%8.6%1.4%0.42%
Feb 202656%25.9%7.3%8.9%1.5%0.44%
Mar 202664.6%17.1%8.4%8.4%1.2%0.33%
Apr 202662.1%17.6%9.5%9.5%1.1%0.31%
May 202660.7%19.7%9.1%9.1%1.1%0.25%
Jun 202661.8%20.9%8%8%0.98%0.26%
Jul 202661.3%21.7%7.9%7.9%0.89%0.26%
Aug 202658.3%21.7%11.3%7.5%0.86%0.3%
Sep 202659.2%21.2%11%7.4%1%0.36%

  1. 1.Specialized

    59.2%

    Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share +0.8 points.

  2. 2.YETI

    21.2%

    Held 2nd. 388K estimated branded searches, -18.4% vs prior month. Share -0.6 points.

  3. 3.Cube

    11%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  4. 4.Giant

    7.4%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Ghost

    1%

    Held 5th. 18.3K estimated branded searches, -3.3% vs prior month. Share +0.1 points.

  6. 6.Scott

    0.36%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Specialized and its closest rivals

Every comparison with Specialized

How has branded search demand for Specialized changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Specialized worldwide held steady, from 1M to 1.1M.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among mtb brands worldwide decreased from 59.8% to 59.2%.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among mtb brands worldwide peaked at 64.6% in March 2026 and was lowest at 47.5% in December 2025.

How did search popularity change for mtb brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among mtb brands worldwide, from 58.3% to 59.2%.

  2. In September 2026, YETI lost estimated Share of Search among mtb brands worldwide, from 21.7% to 21.2%.

  3. Giant’s estimated Share of Search among mtb brands worldwide has lost ground for 3 months in a row, from 8% to 7.4% in September 2026.

  4. Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.

  5. Estimated monthly branded searches for Ghost worldwide fell 21.9% over 12 measured months, from 23.4K to 18.3K in September 2026.

Where does Specialized compete?

Specialized is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike Shoes brands3rd of 82.2%Show ranking
Mtb Shoes brands3rd of 63.7%Show ranking
Gravel Bike brands2nd of 821.3%Show ranking
Downhill brands2nd of 422.4%Show ranking
Bike brands1st of 637.2%Show ranking
Bicycle brands1st of 738.2%Show ranking
Bike saddles2nd of 642%Show ranking
Gravel Shoes brands1st of 542.8%Show ranking
Road Shoes brands1st of 347.7%Show ranking
Ebikes brands1st of 555.5%Show ranking
Mtb brands1st of 659.2%Shown above
Electric mountain bike brands1st of 460.6%Show ranking
Ebike brands1st of 766.5%Show ranking
Chainring Guard brands1st of 468.2%Show ranking
Bib Shorts brands1st of 769.3%Show ranking
Cycling gloves1st of 670.1%Show ranking
Bike helmet brands1st of 570.7%Show ranking
Mtb Gloves brands1st of 676.5%Show ranking
Bike Gloves brands1st of 480.6%Show ranking

How is Specialized measured?

Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • specialized
  • specialized bicycle
  • specialized bike
  • specialized bikes rockhopper

Do you work for Specialized? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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