How popular isSpecialized in search?
In August 2026, there were an estimated 201K branded searches for Specialized worldwide which is up 21.8% over the last 11 months. Specialized holds 11.7% estimated Share of Search among bike saddles worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brooks76.8%
Specialized11.7%
Ergon6.4%
Fizik2.9%
Selle Italia1.9%- Prologo0.26%
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Which bike saddles compete with Specialized?
Share of Search by month for Brooks, Specialized, Ergon, Fizik. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooks | Specialized | Ergon | Fizik | Selle Italia | Prologo |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 12% | 8% | 4.4% | 2% | 0.26% |
| Nov 2025 | 76.8% | 10.8% | 7.2% | 3.2% | 1.8% | 0.24% |
| Dec 2025 | 75.9% | 9.8% | 8% | 4.4% | 1.6% | 0.21% |
| Jan 2026 | 75.6% | 9.4% | 9.4% | 3.4% | 1.9% | 0.25% |
| Feb 2026 | 76.5% | 9.7% | 7.9% | 3.6% | 2% | 0.26% |
| Mar 2026 | 74.8% | 11.5% | 7.7% | 3.5% | 2.3% | 0.25% |
| Apr 2026 | 73.2% | 14.3% | 6.4% | 3.5% | 2.4% | 0.26% |
| May 2026 | 73.6% | 13.4% | 7.3% | 3.3% | 2.2% | 0.24% |
| Jun 2026 | 75.8% | 12.2% | 6.7% | 3% | 2% | 0.22% |
| Jul 2026 | 74.6% | 12.6% | 6.9% | 3.1% | 2.5% | 0.34% |
| Aug 2026 | 76.8% | 11.7% | 6.4% | 2.9% | 1.9% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.8% | 1.3M | +10.7% | +2.3 points | |
| 2, held 2nd | 11.7% | 201K | 0% | -0.9 points | |
| 3, held 3rd | 6.4% | 110K | 0% | -0.5 points | |
| 4, held 4th | 2.9% | 49.5K | 0% | -0.2 points | |
| 5, held 5th | 1.9% | 33.1K | -18.3% | -0.6 points | |
| 6, held 6th | 0.26% | 4.4K | -18.5% | -0.1 points |
1.
76.8%
Held 1st. 1.3M estimated branded searches, +10.7% vs prior month. Share +2.3 points.
11.7%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.9 points.
3.
Ergon6.4%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Fizik2.9%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.9%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.6 points.
6.Prologo
0.26%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between Specialized and its closest rivals
How has branded search demand for Specialized changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Specialized worldwide rose from 165K to 201K.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike saddles worldwide peaked at 14.3% in April 2026 and was lowest at 9.4% in January 2026.
How did search popularity change for bike saddles worldwide in August 2026?
5 changes
In August 2026, Brooks gained estimated Share of Search among bike saddles worldwide, from 74.6% to 76.8%.
In August 2026, Specialized lost estimated Share of Search among bike saddles worldwide, from 12.6% to 11.7%.
In August 2026, Selle Italia lost estimated Share of Search among bike saddles worldwide, from 2.5% to 1.9%.
Estimated monthly branded searches for Prologo worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
Estimated monthly branded searches for Fizik worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Specialized compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bicycle brands | 5th of 7 | 9.3% | Show ranking |
| Bike saddles | 2nd of 6 | 11.7% | Shown above |
| Cycling gloves | 2nd of 6 | 27% | Show ranking |
| Bike helmet brands | 2nd of 5 | 30.4% | Show ranking |
How is Specialized measured?
Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- specialized bike
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Is Specialized your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.