Brandwave

How popular isBrooks in search?

In August 2026, there were an estimated 1.3M branded searches for Brooks worldwide which is up 30.9% over the last 11 months. Brooks holds 76.8% estimated Share of Search among bike saddles worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brooks76.8%
  2. Specialized11.7%
  3. Ergon6.4%
  4. Fizik2.9%
  5. Selle Italia1.9%
  6. Prologo0.26%
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Which bike saddles compete with Brooks?

Brooks against bike saddles worldwide, by month

Share of Search by month for Brooks, Specialized, Ergon, Fizik. The figures are in the table below the chart.

View monthly share of search table
MonthBrooksSpecializedErgonFizikSelle ItaliaPrologo
Oct 202573.3%12%8%4.4%2%0.26%
Nov 202576.8%10.8%7.2%3.2%1.8%0.24%
Dec 202575.9%9.8%8%4.4%1.6%0.21%
Jan 202675.6%9.4%9.4%3.4%1.9%0.25%
Feb 202676.5%9.7%7.9%3.6%2%0.26%
Mar 202674.8%11.5%7.7%3.5%2.3%0.25%
Apr 202673.2%14.3%6.4%3.5%2.4%0.26%
May 202673.6%13.4%7.3%3.3%2.2%0.24%
Jun 202675.8%12.2%6.7%3%2%0.22%
Jul 202674.6%12.6%6.9%3.1%2.5%0.34%
Aug 202676.8%11.7%6.4%2.9%1.9%0.26%
Sep 2026——————

  1. 1.Brooks

    76.8%

    Held 1st. 1.3M estimated branded searches, +10.7% vs prior month. Share +2.3 points.

  2. 2.Specialized

    11.7%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Ergon

    6.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Fizik

    2.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Selle Italia

    1.9%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  6. 6.Prologo

    0.26%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Brooks and its closest rivals

How has branded search demand for Brooks changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brooks worldwide rose from 1M to 1.3M.
  • Across the 11 months ending August 2026, Brooks’ estimated Share of Search among bike saddles worldwide increased from 73.3% to 76.8%.
  • Across the 11 months ending August 2026, Brooks’ estimated Share of Search among bike saddles worldwide peaked at 76.8% in August 2026 and was lowest at 73.2% in April 2026.

How did search popularity change for bike saddles worldwide in August 2026?

  1. In August 2026, Brooks gained estimated Share of Search among bike saddles worldwide, from 74.6% to 76.8%.

  2. In August 2026, Specialized lost estimated Share of Search among bike saddles worldwide, from 12.6% to 11.7%.

  3. In August 2026, Selle Italia lost estimated Share of Search among bike saddles worldwide, from 2.5% to 1.9%.

  4. Estimated monthly branded searches for Prologo worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Fizik worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Brooks compete?

Brooks is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Running shoe brands5th of 56.5%Show ranking
Trail running shoes2nd of 621.1%Show ranking
Bike saddles1st of 676.8%Shown above

How is Brooks measured?

Brandwave collects information about searches that people make online using Brooks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • brooks adrenaline
  • brooks ghost
  • brooks glycerin
  • brooks running
  • brooks running shoes
  • brooks shoes
  • brooksrunning com

Do you work for Brooks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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