Brandwave

Bike saddles:Which brands are most popular in search?

In August 2026, Brooks was the most searched among bike saddles worldwide, with an estimated 1.3M branded searches and 76.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brooks76.8%
  2. Specialized11.7%
  3. Ergon6.4%
  4. Fizik2.9%
  5. Selle Italia1.9%
  6. Prologo0.26%

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Share of SearchLeaderboard

Compare the bike saddles shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bike saddles worldwide, by month

Share of Search by month for Brooks, Specialized, Ergon, Fizik. The figures are in the table below the chart.

View monthly share of search table
MonthBrooksSpecializedErgonFizikSelle ItaliaPrologo
Oct 202573.3%12%8%4.4%2%0.26%
Nov 202576.8%10.8%7.2%3.2%1.8%0.24%
Dec 202575.9%9.8%8%4.4%1.6%0.21%
Jan 202675.6%9.4%9.4%3.4%1.9%0.25%
Feb 202676.5%9.7%7.9%3.6%2%0.26%
Mar 202674.8%11.5%7.7%3.5%2.3%0.25%
Apr 202673.2%14.3%6.4%3.5%2.4%0.26%
May 202673.6%13.4%7.3%3.3%2.2%0.24%
Jun 202675.8%12.2%6.7%3%2%0.22%
Jul 202674.6%12.6%6.9%3.1%2.5%0.34%
Aug 202676.8%11.7%6.4%2.9%1.9%0.26%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Brooks

    76.8%

    Held 1st. 1.3M estimated branded searches, +10.7% vs prior month. Share +2.3 points.

  2. 2.Specialized

    11.7%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Ergon

    6.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Fizik

    2.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Selle Italia

    1.9%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  6. 6.Prologo

    0.26%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among bike saddles worldwide?

In August 2026, Brooks was the most searched among bike saddles worldwide, with an estimated 1.3M branded searches and 76.8% estimated Share of Search within this set. Specialized is in 2nd place, 65.1 percentage points behind at 11.7% Share of Search.

Global bike saddles, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brooks73.3% → 76.8%76.8%Aug 202673.2%Apr 20261st
Specialized12% → 11.7%14.3%Apr 20269.4%Jan 20262nd
Ergon8% → 6.4%9.4%Jan 20266.4%Apr 20263rd
Fizik4.4% → 2.9%4.4%Oct 20252.9%Aug 20264th
Selle Italia2% → 1.9%2.5%Jul 20261.6%Dec 20255th
Prologo0.26%0.34%Jul 20260.21%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Brooks’ estimated Share of Search among bike saddles worldwide increased from 73.3% to 76.8%.
  • Across the 11 months ending August 2026, Ergon’s estimated Share of Search among bike saddles worldwide decreased from 8% to 6.4%.
  • Across the 11 months ending August 2026, Fizik’s estimated Share of Search among bike saddles worldwide decreased from 4.4% to 2.9%.
  • Across the 11 months ending August 2026, Brooks’ estimated Share of Search among bike saddles worldwide peaked at 76.8% in August 2026 and was lowest at 73.2% in April 2026.
  • Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike saddles worldwide peaked at 14.3% in April 2026 and was lowest at 9.4% in January 2026.
  • Across the 11 months ending August 2026, Ergon’s estimated Share of Search among bike saddles worldwide peaked at 9.4% in January 2026 and was lowest at 6.4% in April 2026.
  • Across the 11 months ending August 2026, Specialized, Selle Italia and Prologo held steady: their estimated Share of Search among bike saddles worldwide each moved less than 0.5 percentage points.

How did search popularity change for bike saddles worldwide in August 2026?

  1. In August 2026, Brooks gained estimated Share of Search among bike saddles worldwide, from 74.6% to 76.8%.

  2. In August 2026, Specialized lost estimated Share of Search among bike saddles worldwide, from 12.6% to 11.7%.

  3. In August 2026, Selle Italia lost estimated Share of Search among bike saddles worldwide, from 2.5% to 1.9%.

  4. Estimated monthly branded searches for Prologo worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Fizik worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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