Brooks vs Specialized:Which is more popular by branded search?
In August 2026, Brooks had more branded searches than Specialized among bike saddles worldwide. Brooks was estimated to have 1.3M branded searches compared to Specialized’s 201K, and held a 76.8% Share of Search versus Specialized’s 11.7%. These are worldwide searches for English-language branded terms.
Follow Brooks vs Specialized and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brooks or Specialized?
Compare the bike saddles shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brooks, Specialized. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooks | Specialized | Ergon | Fizik | Selle Italia | Prologo |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 12% | 8% | 4.4% | 2% | 0.26% |
| Nov 2025 | 76.8% | 10.8% | 7.2% | 3.2% | 1.8% | 0.24% |
| Dec 2025 | 75.9% | 9.8% | 8% | 4.4% | 1.6% | 0.21% |
| Jan 2026 | 75.6% | 9.4% | 9.4% | 3.4% | 1.9% | 0.25% |
| Feb 2026 | 76.5% | 9.7% | 7.9% | 3.6% | 2% | 0.26% |
| Mar 2026 | 74.8% | 11.5% | 7.7% | 3.5% | 2.3% | 0.25% |
| Apr 2026 | 73.2% | 14.3% | 6.4% | 3.5% | 2.4% | 0.26% |
| May 2026 | 73.6% | 13.4% | 7.3% | 3.3% | 2.2% | 0.24% |
| Jun 2026 | 75.8% | 12.2% | 6.7% | 3% | 2% | 0.22% |
| Jul 2026 | 74.6% | 12.6% | 6.9% | 3.1% | 2.5% | 0.34% |
| Aug 2026 | 76.8% | 11.7% | 6.4% | 2.9% | 1.9% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brooks and Specialized comparison changed over the last 12 months?
3 findings
- Brooks was ahead of Specialized in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among bike saddles worldwide moved from 73.3% to 76.8%, and its estimated monthly branded searches moved from 1M to 1.3M.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike saddles worldwide moved from 12% to 11.7%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for bike saddles worldwide in August 2026?
2 changes
In August 2026, Brooks gained estimated Share of Search among bike saddles worldwide, from 74.6% to 76.8%.
In August 2026, Specialized lost estimated Share of Search among bike saddles worldwide, from 12.6% to 11.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Brooks’ and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooks
7 branded search terms
- brooks adrenaline
- brooks ghost
- brooks glycerin
- brooks running
- brooks running shoes
- brooks shoes
- brooksrunning com
Specialized
1 branded search term
- specialized bike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.