Brandwave

How popular isBrooks in search?

In August 2026, there were an estimated 1.3M branded searches for Brooks worldwide which is up 30.9% over the last 11 months. Brooks holds 19.9% estimated Share of Search among trail running shoes worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HOKA72%
  2. Brooks19.9%
  3. La Sportiva5.6%
  4. Salomon2.1%
  5. Inov-80.5%
  6. Altra0.02%
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Which trail running shoes compete with Brooks?

Brooks against trail running shoes worldwide, by month

Share of Search by month for HOKA, Brooks, La Sportiva, Salomon. The figures are in the table below the chart.

View monthly share of search table
MonthHOKABrooksLa SportivaSalomonInov-8Altra
Oct 202574.9%17.5%5.2%1.6%0.7%0.02%
Nov 202573.9%19%4.9%1.5%0.8%0.02%
Dec 202575.4%17.4%5%1.6%0.55%0.01%
Jan 202670.9%19.6%6.7%2.1%0.73%0.02%
Feb 202671.9%20%5.7%1.7%0.63%0.02%
Mar 202672.6%20.4%4.7%1.7%0.63%0.01%
Apr 202673.4%19.7%4.7%1.6%0.63%0.01%
May 202672.3%20.7%4.6%1.8%0.62%0.01%
Jun 202672.2%20.2%4.9%2.1%0.54%0.01%
Jul 202670.3%21.3%5.4%2.3%0.59%0.02%
Aug 202672%19.9%5.6%2.1%0.5%0.02%
Sep 2026——————

  1. 1.HOKA

    72%

    Held 1st. 4.8M estimated branded searches, +21.4% vs prior month. Share +1.6 points.

  2. 2.Brooks

    19.9%

    Held 2nd. 1.3M estimated branded searches, +10.7% vs prior month. Share -1.4 points.

  3. 3.La Sportiva

    5.6%

    Held 3rd. 369K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Salomon

    2.1%

    Held 4th. 137K estimated branded searches, +5% vs prior month. Share -0.3 points.

  5. 5.Inov-8

    0.5%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Altra

    0.02%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between Brooks and its closest rivals

Every comparison with Brooks

How has branded search demand for Brooks changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brooks worldwide rose from 1M to 1.3M.
  • Across the 11 months ending August 2026, Brooks’ estimated Share of Search among trail running shoes worldwide increased from 17.5% to 19.9%.
  • Across the 11 months ending August 2026, Brooks’ estimated Share of Search among trail running shoes worldwide peaked at 21.3% in July 2026 and was lowest at 17.4% in December 2025.

How did search popularity change for trail running shoes worldwide in August 2026?

  1. In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 70.3% to 72%.

  2. In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 21.3% to 19.9%.

  3. La Sportiva’s estimated Share of Search among trail running shoes worldwide has gained ground for 3 months in a row, from 4.6% to 5.6% in August 2026.

  4. Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.

  5. Estimated monthly branded searches for Altra worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  6. Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does Brooks compete?

Brooks is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Running shoe brands5th of 56.5%Show ranking
Trail running shoes2nd of 619.9%Shown above
Bike saddles1st of 676.8%Show ranking

How is Brooks measured?

Brandwave collects information about searches that people make online using Brooks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • brooks adrenaline
  • brooks ghost
  • brooks glycerin
  • brooks running
  • brooks running shoes
  • brooks shoes
  • brooksrunning com

Do you work for Brooks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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