Brooks vs Saucony:Which is more popular by branded search?
In August 2026, Saucony had more branded searches than Brooks among running shoe brands worldwide. Saucony was estimated to have 2M branded searches compared to Brooks’ 1.3M, and held a 9.9% Share of Search versus Brooks’ 6.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Brooks or Saucony?
Compare brands that offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saucony, Brooks. The figures are in the table below the chart.
View monthly share of search table
| Month | ASICS | HOKA | On | Saucony | Brooks |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 26.2% | 13.3% | 7.3% | 6.1% |
| Nov 2025 | 45.1% | 26.1% | 14.4% | 7.7% | 6.7% |
| Dec 2025 | 45.9% | 25.9% | 15.6% | 6.6% | 6% |
| Jan 2026 | 48.1% | 24.1% | 13% | 8.2% | 6.7% |
| Feb 2026 | 45.3% | 26.4% | 13.1% | 7.9% | 7.3% |
| Mar 2026 | 44.6% | 26% | 13.1% | 9% | 7.3% |
| Apr 2026 | 44.4% | 26% | 13.7% | 9% | 7% |
| May 2026 | 43.7% | 25.6% | 14.5% | 8.8% | 7.3% |
| Jun 2026 | 44.1% | 24.9% | 16.3% | 7.7% | 7% |
| Jul 2026 | 48.5% | 23.4% | 12.7% | 8.4% | 7.1% |
| Aug 2026 | 48.8% | 23.7% | 11.1% | 9.9% | 6.5% |
| Sep 2026 | — | — | — | — | — |
How has the Brooks and Saucony comparison changed over the last 12 months?
3 findings
- Saucony was ahead of Brooks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among running shoe brands worldwide moved from 6.1% to 6.5%, and its estimated monthly branded searches moved from 1M to 1.3M.
- Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands worldwide moved from 7.3% to 9.9%, and its estimated monthly branded searches moved from 1.2M to 2M.
How did search popularity change for running shoe brands worldwide in August 2026?
2 changes
In August 2026, Saucony gained estimated Share of Search among running shoe brands worldwide, from 8.4% to 9.9%.
In August 2026, Brooks lost estimated Share of Search among running shoe brands worldwide, from 7.1% to 6.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Brooks’ and Saucony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooks
7 branded search terms
- brooks adrenaline
- brooks ghost
- brooks glycerin
- brooks running
- brooks running shoes
- brooks shoes
- brooksrunning com
Saucony
10 branded search terms
- saucony
- saucony com
- saucony endorphin
- saucony guide
- saucony kinvara
- saucony ride
- saucony running
- saucony running shoes
- saucony shoes
- saucony triumph
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.