Brooks vs Lululemon:Which is more popular?
In September 2026, Lululemon had more branded searches than Brooks among sports bra brands worldwide. Lululemon had about 11.1 million branded searches, while Brooks had 74,000. Lululemon made up 18.2% of all sports bra brand searches we track, and Brooks accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about sports bra brands, Lululemon appeared in four of the five answers and Brooks in two. Brooks and Lululemon were each mentioned first in two of the four answers.
Who do people search for more?
Lululemon, about 150 searches for every 1 for Brooks
Who does AI mention more?
Lululemon, mentioned in 4 of 5 answers, Brooks in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top sports bra brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Brooks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brooks and Lululemon were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nike1st- Lululemon2nd
Brooks2nd- Enell4th
Under Armour5th
Adidas–
Victoria's Secret–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Enell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports bra brands
5 answers
Asked ChatGPT
“Which sports bra brand should I buy?”
Asked ChatGPT
“What are the best sports bra brands?”
Asked ChatGPT
“What's the best sports bra brand for high impact support?”
Searched Google, AI Overview
“best sports bra”
Searched Google, AI Overview
“high impact sports bra”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Brooks or Lululemon more popular in search?
This chart shows how often people search Google for Brooks and Lululemon by name. Each line represents a brand's share of searches for all seven sports bra brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lululemon, Brooks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Lululemon | Under Armour | Victoria's Secret | Brooks | Enell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 35.2% | 20.6% | 6.2% | 0.25% | 0.14% | <0.01% |
| Nov 2025 | 38.1% | 34.6% | 21.6% | 5.3% | 0.21% | 0.1% | <0.01% |
| Dec 2025 | 36.7% | 32.7% | 24.3% | 6% | 0.2% | 0.09% | <0.01% |
| Jan 2026 | 42.2% | 31.9% | 19.7% | 5.9% | 0.2% | 0.11% | <0.01% |
| Feb 2026 | 40% | 35.9% | 18.2% | 5.5% | 0.22% | 0.1% | <0.01% |
| Mar 2026 | 41.2% | 37.7% | 15.2% | 5.6% | 0.19% | 0.12% | <0.01% |
| Apr 2026 | 39.5% | 36.9% | 17.8% | 5.4% | 0.26% | 0.15% | <0.01% |
| May 2026 | 37.4% | 40.3% | 16.8% | 5.1% | 0.25% | 0.14% | <0.01% |
| Jun 2026 | 37.9% | 39.2% | 17.3% | 5.2% | 0.26% | 0.12% | <0.01% |
| Jul 2026 | 37.8% | 39.8% | 17% | 5.1% | 0.25% | 0.11% | <0.01% |
| Aug 2026 | 37.7% | 40% | 16.8% | 5.1% | 0.25% | 0.14% | <0.01% |
| Sep 2026 | 40% | 35.9% | 18.2% | 5.5% | 0.27% | 0.12% | <0.01% |
How has the Brooks and Lululemon comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Brooks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brooks’ share of searches among sports bra brands worldwide moved from 0.14% to 0.12%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands worldwide moved from 20.6% to 18.2%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
How did search popularity change for sports bra brands worldwide in September 2026?
2 changes
In September 2026, Lululemon gained share of searches among sports bra brands worldwide, from 16.8% to 18.2%.
Estimated monthly branded searches for Brooks worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brooks’ and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports bra brands
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