Brandwave

How popular isGhost in search?

In September 2026, there were an estimated 18.3K branded searches for Ghost worldwide which is down 21.9% over the last 12 months. Ghost holds 0.21% estimated Share of Search among blog hosting platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Wix36.1%
  2. Blogger28.8%
  3. Squarespace19.3%
  4. WordPress15.7%
  5. Ghost0.21%
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Where does Ghost compete?

Ghost is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Blog hosting platforms5th of 50.21%Shown below
Newsletter platforms6th of 70.33%Show ranking
Paid newsletter platforms5th of 50.49%Show ranking

Which blog hosting platforms compete with Ghost?

Ghost against blog hosting platforms worldwide, by month

Share of Search by month for Wix, Blogger, Squarespace, WordPress, Ghost. The figures are in the table below the chart.

View monthly share of search table
MonthWixBloggerSquarespaceWordPressGhost
Oct 202534.7%27.5%15.1%22.5%0.21%
Nov 202539.3%25.6%13.9%20.9%0.22%
Dec 202536.6%23.7%15.8%23.7%0.24%
Jan 202639.9%21.2%17.4%21.2%0.22%
Feb 202639.9%21.2%17.4%21.2%0.22%
Mar 202638.6%20.4%20.4%20.4%0.23%
Apr 202639.9%21.2%17.4%21.2%0.25%
May 202641.5%22.1%18.1%18.1%0.26%
Jun 202636.9%23.8%19.5%19.5%0.23%
Jul 202638.1%24.8%20.3%16.5%0.22%
Aug 202639.6%25.8%17.2%17.2%0.23%
Sep 202636.1%28.8%19.3%15.7%0.21%

  1. 1.Wix

    36.1%

    Held 1st. 2.8M estimated branded searches, 0% vs prior month. Share -3.5 points.

  2. 2.Blogger

    28.8%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3 points.

  3. 3.Squarespace

    19.3%

    Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +2.1 points.

  4. 4.WordPress

    15.7%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Ghost

    0.21%

    Held 5th. 16.4K estimated branded searches, -0.67% vs prior month. Share 0 points.

Compare search popularity between Ghost and its closest rivals

Every comparison with Ghost

How has branded search demand for Ghost changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ghost worldwide fell from 23.4K to 18.3K.
  • Across the 12 months ending September 2026, Ghost’s estimated Share of Search among blog hosting platforms worldwide held steady at 0.21%.

How did search popularity change for blog hosting platforms worldwide in September 2026?

  1. In September 2026, Blogger gained estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 28.8%.

  2. In September 2026, Squarespace gained estimated Share of Search among blog hosting platforms worldwide, from 17.2% to 19.3%.

  3. In September 2026, Wix lost estimated Share of Search among blog hosting platforms worldwide, from 39.6% to 36.1%.

  4. In September 2026, WordPress lost estimated Share of Search among blog hosting platforms worldwide, from 17.2% to 15.7%.

  5. Estimated monthly branded searches for Ghost worldwide fell 20.6% over 12 measured months, from 20.7K to 16.4K in September 2026.

How is Ghost measured?

Brandwave collects information about searches that people make online using Ghost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • ghost blog
  • ghost blog platform
  • ghost blogging platform
  • Ghost CMS
  • ghost cms docker
  • ghost cms github
  • ghost cms themes
  • ghost headless cms
  • ghost io
  • ghost newsletter
  • ghost newsletter platform
  • ghost publishing platform
  • ghost wordpress
  • ghost.io

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How the Brand Demand Index is measured

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