Brandwave

Road Shoes brands:Which are searched most?

In September 2026, Specialized was the most searched among road Shoes brands worldwide, with an estimated 1.1M branded searches and 47.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized47.7%
  2. Sidi36.2%
  3. Shimano16.2%

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Share of SearchLeaderboard

Compare the road shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among road Shoes brands worldwide, by month

Share of Search by month for Specialized, Sidi, Shimano. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedSidiShimano
Oct 202546.6%36.9%16.5%
Nov 202551.6%33.5%15%
Dec 202546.6%36.9%16.5%
Jan 202643.3%41.5%15.2%
Feb 202643%41.7%15.3%
Mar 202651.7%33.4%14.9%
Apr 202654%27.5%18.4%
May 202651.2%31.5%17.2%
Jun 202655.1%29.1%15.9%
Jul 202660.9%21.5%17.6%
Aug 202663.4%18.3%18.3%
Sep 202647.7%36.2%16.2%

This month’s ranking, September 2026

  1. 1.Specialized

    47.7%

    Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share -15.7 points.

  2. 2.Sidi

    36.2%

    Moved from 3rd to 2nd. 823K estimated branded searches, +123.6% vs prior month. Share +17.9 points.

  3. 3.Shimano

    16.2%

    Moved from 2nd to 3rd. 368K estimated branded searches, 0% vs prior month. Share -2.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among road Shoes brands worldwide?

In September 2026, Specialized was the most searched among road Shoes brands worldwide, with an estimated 1.1M branded searches and 47.7% estimated Share of Search within this set. Sidi is in 2nd place, 11.5 percentage points behind at 36.2% Share of Search.

Global road Shoes brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specialized46.6% → 47.7%63.4%Aug 202643%Feb 20261st
Sidi36.9% → 36.2%41.7%Feb 202618.3%Aug 20262nd
Shimano16.5% → 16.2%18.4%Apr 202614.9%Mar 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among road Shoes brands worldwide increased from 46.6% to 47.7%.
  • Across the 12 months ending September 2026, Sidi’s estimated Share of Search among road Shoes brands worldwide decreased from 36.9% to 36.2%.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among road Shoes brands worldwide peaked at 63.4% in August 2026 and was lowest at 43% in February 2026.
  • Across the 12 months ending September 2026, Sidi’s estimated Share of Search among road Shoes brands worldwide peaked at 41.7% in February 2026 and was lowest at 18.3% in August 2026.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among road Shoes brands worldwide peaked at 18.4% in April 2026 and was lowest at 14.9% in March 2026.
  • Across the 12 months ending September 2026, Shimano held steady: its estimated Share of Search among road Shoes brands worldwide moved less than 0.5 percentage points.

How did search popularity change for road Shoes brands worldwide in September 2026?

  1. In September 2026, Sidi overtook Shimano to rank 2nd among road Shoes brands worldwide, with 36.2% estimated Share of Search.

  2. In September 2026, Specialized lost estimated Share of Search among road Shoes brands worldwide, from 63.4% to 47.7%.

  3. In September 2026, Shimano lost estimated Share of Search among road Shoes brands worldwide, from 18.3% to 16.2%.

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