How popular isShimano in search?
In September 2026, there were an estimated 368K branded searches for Shimano worldwide which held steady over the last 12 months. Shimano holds 56.7% estimated Share of Search among road shoes brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shimano56.7%Specialized40.3%
Sidi3%
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Which road shoes brands compete with Shimano?
Share of Search by month for Shimano, Specialized, Sidi. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Specialized | Sidi |
|---|---|---|---|
| Oct 2025 | 61.4% | 35.8% | 2.8% |
| Nov 2025 | 56.6% | 40.3% | 3% |
| Dec 2025 | 61.2% | 35.7% | 3.2% |
| Jan 2026 | 60.1% | 36.8% | 3.1% |
| Feb 2026 | 61.2% | 35.7% | 3.2% |
| Mar 2026 | 55.5% | 41.5% | 3% |
| Apr 2026 | 57% | 40.5% | 2.5% |
| May 2026 | 55.6% | 41.6% | 2.8% |
| Jun 2026 | 55.6% | 41.5% | 2.9% |
| Jul 2026 | 55.3% | 41.3% | 3.3% |
| Aug 2026 | 55.3% | 41.3% | 3.3% |
| Sep 2026 | 56.7% | 40.3% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 368K | 0% | +1.4 points | |
| 2, held 2nd | 40.3% | 262K | -4.9% | -1 points | |
| 3, held 3rd | 3% | 19.2K | -13.5% | -0.4 points |
Compare search popularity between Shimano and its closest rivals
Every comparison with Shimano
16 comparisons
How has branded search demand for Shimano changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shimano worldwide held steady at 368K.
- Across the 12 months ending September 2026, Shimano’s estimated Share of Search among road shoes brands worldwide decreased from 61.4% to 56.7%.
- Across the 12 months ending September 2026, Shimano’s estimated Share of Search among road shoes brands worldwide peaked at 61.4% in October 2025 and was lowest at 55.3% in July 2026.
How did search popularity change for road shoes brands worldwide in September 2026?
3 changes
In September 2026, Shimano gained estimated Share of Search among road shoes brands worldwide, from 55.3% to 56.7%.
In September 2026, Specialized lost estimated Share of Search among road shoes brands worldwide, from 41.3% to 40.3%.
Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.
Where does Shimano compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB shoes brands | 2nd of 5 | 6.1% | Show ranking |
| Tackle box brands | 1st of 6 | 33.5% | Show ranking |
| Tackle bag brands | 1st of 3 | 45.8% | Show ranking |
| Gravel shoes brands | 1st of 5 | 48.5% | Show ranking |
| Bike shoes brands | 1st of 5 | 51% | Show ranking |
| Road shoes brands | 1st of 3 | 56.7% | Shown above |
| Fishing reel brands | 1st of 6 | 56.9% | Show ranking |
| Spinning reels brands | 1st of 5 | 64.3% | Show ranking |
| Cycling shoe brands | 1st of 6 | 68.6% | Show ranking |
How is Shimano measured?
Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- shimano
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