Brandwave

How popular isShimano in search?

In September 2026, there were an estimated 368K branded searches for Shimano worldwide which held steady over the last 12 months. Shimano holds 48.5% estimated Share of Search among gravel shoes brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shimano48.5%
  2. Specialized34.5%
  3. Giro7.9%
  4. Fizik6.5%
  5. Sidi2.5%
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Which gravel shoes brands compete with Shimano?

Shimano against gravel shoes brands worldwide, by month

Share of Search by month for Shimano, Specialized, Giro, Fizik, Sidi. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoSpecializedGiroFizikSidi
Oct 202550.5%29.5%9.4%8.3%2.3%
Nov 202545.8%32.6%11.6%7.5%2.4%
Dec 202546.6%27.2%14.4%9.4%2.4%
Jan 202646.9%28.8%14.2%7.7%2.4%
Feb 202649.8%29%10.4%8.2%2.6%
Mar 202646.2%34.5%9.2%7.6%2.5%
Apr 202648.5%34.5%8.4%6.5%2.1%
May 202647.4%35.5%8.3%6.4%2.4%
Jun 202647.4%35.5%8.2%6.4%2.5%
Jul 202641.8%31.2%18.8%5.6%2.5%
Aug 202644.1%32.9%14.4%5.9%2.7%
Sep 202648.5%34.5%7.9%6.5%2.5%

  1. 1.Shimano

    48.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.Specialized

    34.5%

    Held 2nd. 262K estimated branded searches, -4.9% vs prior month. Share +1.5 points.

  3. 3.Giro

    7.9%

    Held 3rd. 60.3K estimated branded searches, -49.8% vs prior month. Share -6.4 points.

  4. 4.Fizik

    6.5%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Sidi

    2.5%

    Held 5th. 19.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

Compare search popularity between Shimano and its closest rivals

Every comparison with Shimano

How has branded search demand for Shimano changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shimano worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among gravel shoes brands worldwide decreased from 50.5% to 48.5%.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among gravel shoes brands worldwide peaked at 50.5% in October 2025 and was lowest at 41.8% in July 2026.

How did search popularity change for gravel shoes brands worldwide in September 2026?

  1. In September 2026, Shimano gained estimated Share of Search among gravel shoes brands worldwide, from 44.1% to 48.5%.

  2. In September 2026, Specialized gained estimated Share of Search among gravel shoes brands worldwide, from 32.9% to 34.5%.

  3. In September 2026, Fizik gained estimated Share of Search among gravel shoes brands worldwide, from 5.9% to 6.5%.

  4. In September 2026, Giro lost estimated Share of Search among gravel shoes brands worldwide, from 14.4% to 7.9%.

  5. Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.

Where does Shimano compete?

Shimano is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB shoes brands2nd of 56.1%Show ranking
Tackle box brands1st of 633.5%Show ranking
Tackle bag brands1st of 345.8%Show ranking
Gravel shoes brands1st of 548.5%Shown above
Bike shoes brands1st of 551%Show ranking
Road shoes brands1st of 356.7%Show ranking
Fishing reel brands1st of 656.9%Show ranking
Spinning reels brands1st of 564.3%Show ranking
Cycling shoe brands1st of 668.6%Show ranking

How is Shimano measured?

Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shimano

Do you work for Shimano? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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