Brandwave

Spinning Reels brands:Which are searched most?

In September 2026, Shimano was the most searched among spinning Reels brands worldwide, with an estimated 368K branded searches and 64.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shimano64.3%
  2. Daiwa23.6%
  3. Okuma10.6%
  4. Pflueger0.94%
  5. PENN0.63%

Follow spinning Reels brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the spinning reels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among spinning Reels brands worldwide, by month

Share of Search by month for Shimano, Daiwa, Okuma. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoDaiwaOkumaPfluegerPENN
Oct 202564.5%23.7%10.6%0.77%0.51%
Nov 202559.6%26.7%12%1.1%0.57%
Dec 202559.6%26.7%12%1.1%0.57%
Jan 202659.6%26.7%12%1.1%0.57%
Feb 202659.7%26.8%12%1.1%0.48%
Mar 202664%23.5%10.5%1.4%0.63%
Apr 202668.5%20.5%9.2%1.2%0.55%
May 202665%23.8%8.7%1.7%0.64%
Jun 202663.7%23.4%10.5%1.7%0.76%
Jul 202663.9%23.4%10.5%1.4%0.76%
Aug 202664.1%23.5%10.5%1.1%0.77%
Sep 202664.3%23.6%10.6%0.94%0.63%

This month’s ranking, September 2026

  1. 1.Shimano

    64.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Daiwa

    23.6%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Okuma

    10.6%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pflueger

    0.94%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.PENN

    0.63%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among spinning Reels brands worldwide?

In September 2026, Shimano was the most searched among spinning Reels brands worldwide, with an estimated 368K branded searches and 64.3% estimated Share of Search within this set. Daiwa is in 2nd place, 40.7 percentage points behind at 23.6% Share of Search.

Global spinning Reels brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shimano64.5% → 64.3%68.5%Apr 202659.6%Nov 20251st
Daiwa23.7% → 23.6%26.8%Feb 202620.5%Apr 20262nd
Okuma10.6%12%Feb 20268.7%May 20263rd
Pflueger0.77% → 0.94%1.7%May 20260.77%Oct 20254th
PENN0.51% → 0.63%0.77%Aug 20260.48%Feb 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among spinning Reels brands worldwide peaked at 68.5% in April 2026 and was lowest at 59.6% in November 2025.
  • Across the 12 months ending September 2026, Daiwa’s estimated Share of Search among spinning Reels brands worldwide peaked at 26.8% in February 2026 and was lowest at 20.5% in April 2026.
  • Across the 12 months ending September 2026, Okuma’s estimated Share of Search among spinning Reels brands worldwide peaked at 12% in February 2026 and was lowest at 8.7% in May 2026.
  • Across the 12 months ending September 2026, Shimano, Daiwa, Okuma, Pflueger and PENN held steady: their estimated Share of Search among spinning Reels brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for spinning Reels brands worldwide in September 2026?

  1. Shimano’s estimated Share of Search among spinning Reels brands worldwide has gained ground for 3 months in a row, from 63.7% to 64.3% in September 2026.

  2. Pflueger’s estimated Share of Search among spinning Reels brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026.

  3. Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free