How popular isShimano in search?
In September 2026, there were an estimated 368K branded searches for Shimano worldwide which held steady over the last 12 months. Shimano holds 64.3% estimated Share of Search among spinning reels brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which spinning reels brands compete with Shimano?
Share of Search by month for Shimano, Daiwa, Okuma. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Daiwa | Okuma | Pflueger | PENN |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 23.7% | 10.6% | 0.77% | 0.51% |
| Nov 2025 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Dec 2025 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Jan 2026 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Feb 2026 | 59.7% | 26.8% | 12% | 1.1% | 0.48% |
| Mar 2026 | 64% | 23.5% | 10.5% | 1.4% | 0.63% |
| Apr 2026 | 68.5% | 20.5% | 9.2% | 1.2% | 0.55% |
| May 2026 | 65% | 23.8% | 8.7% | 1.7% | 0.64% |
| Jun 2026 | 63.7% | 23.4% | 10.5% | 1.7% | 0.76% |
| Jul 2026 | 63.9% | 23.4% | 10.5% | 1.4% | 0.76% |
| Aug 2026 | 64.1% | 23.5% | 10.5% | 1.1% | 0.77% |
| Sep 2026 | 64.3% | 23.6% | 10.6% | 0.94% | 0.63% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.3% | 368K | 0% | +0.2 points | |
| 2, held 2nd | 23.6% | 135K | 0% | +0.1 points | |
| 3, held 3rd | 10.6% | 60.5K | 0% | 0 points | |
| 4, held 4th | 0.94% | 5.4K | -18.2% | -0.2 points | |
| 5, held 5th | 0.63% | 3.6K | -18.2% | -0.1 points |
1.
Shimano64.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Daiwa
23.6%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Okuma
10.6%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.Pflueger
0.94%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
5.
PENN0.63%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Shimano and its closest rivals
Every comparison with Shimano
16 comparisons
How has branded search demand for Shimano changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shimano worldwide held steady at 368K.
- Across the 12 months ending September 2026, Shimano’s estimated Share of Search among spinning reels brands worldwide peaked at 68.5% in April 2026 and was lowest at 59.6% in November 2025.
How did search popularity change for spinning reels brands worldwide in September 2026?
3 changes
Shimano’s estimated Share of Search among spinning reels brands worldwide has gained ground for 3 months in a row, from 63.7% to 64.3% in September 2026.
Pflueger’s estimated Share of Search among spinning reels brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026.
Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Where does Shimano compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB shoes brands | 2nd of 5 | 6.1% | Show ranking |
| Tackle box brands | 1st of 6 | 33.5% | Show ranking |
| Tackle bag brands | 1st of 3 | 45.8% | Show ranking |
| Gravel shoes brands | 1st of 5 | 48.5% | Show ranking |
| Bike shoes brands | 1st of 5 | 51% | Show ranking |
| Road shoes brands | 1st of 3 | 56.7% | Show ranking |
| Fishing reel brands | 1st of 6 | 56.9% | Show ranking |
| Spinning reels brands | 1st of 5 | 64.3% | Shown above |
| Cycling shoe brands | 1st of 6 | 68.6% | Show ranking |
How is Shimano measured?
Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- shimano
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Is Shimano your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.