PENN vs Shimano:Which is more popular by branded search?
In August 2026, Shimano had more branded searches than PENN among fishing reel brands worldwide. Shimano was estimated to have 368K branded searches compared to PENN’s 4.4K, and held a 56.7% Share of Search versus PENN’s 0.68%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PENN or Shimano?
Compare the fishing reel brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shimano, PENN. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Daiwa | Abu Garcia | Okuma | Pflueger | PENN |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 20.9% | 11.5% | 9.4% | 0.68% | 0.45% |
| Nov 2025 | 53.2% | 23.9% | 10.7% | 10.7% | 0.96% | 0.51% |
| Dec 2025 | 52% | 23.3% | 12.8% | 10.5% | 0.93% | 0.5% |
| Jan 2026 | 53.2% | 23.9% | 10.7% | 10.7% | 0.96% | 0.51% |
| Feb 2026 | 54.4% | 24.4% | 8.9% | 10.9% | 0.98% | 0.43% |
| Mar 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 1.2% | 0.55% |
| Apr 2026 | 60.2% | 18.1% | 12.1% | 8.1% | 1.1% | 0.48% |
| May 2026 | 57.5% | 21.1% | 11.6% | 7.7% | 1.5% | 0.56% |
| Jun 2026 | 53.5% | 19.6% | 16% | 8.8% | 1.4% | 0.64% |
| Jul 2026 | 55.2% | 20.3% | 13.6% | 9.1% | 1.2% | 0.66% |
| Aug 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 1% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
How has the PENN and Shimano comparison changed over the last 12 months?
3 findings
- Shimano was ahead of PENN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing reel brands worldwide moved from 0.45% to 0.68%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Shimano’s estimated Share of Search among fishing reel brands worldwide moved from 57.1% to 56.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for fishing reel brands worldwide in August 2026?
2 changes
In August 2026, Shimano gained estimated Share of Search among fishing reel brands worldwide, from 55.2% to 56.7%.
Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PENN’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.