Brandwave

Gravel shoes brands:Which are searched most?

In September 2026, Shimano was the most searched among gravel shoes brands worldwide, with an estimated 368K branded searches and 48.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shimano48.5%
  2. Specialized34.5%
  3. Giro7.9%
  4. Fizik6.5%
  5. Sidi2.5%

Follow gravel shoes brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the gravel shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gravel shoes brands worldwide, by month

Share of Search by month for Shimano, Specialized, Giro, Fizik, Sidi. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoSpecializedGiroFizikSidi
Oct 202550.5%29.5%9.4%8.3%2.3%
Nov 202545.8%32.6%11.6%7.5%2.4%
Dec 202546.6%27.2%14.4%9.4%2.4%
Jan 202646.9%28.8%14.2%7.7%2.4%
Feb 202649.8%29%10.4%8.2%2.6%
Mar 202646.2%34.5%9.2%7.6%2.5%
Apr 202648.5%34.5%8.4%6.5%2.1%
May 202647.4%35.5%8.3%6.4%2.4%
Jun 202647.4%35.5%8.2%6.4%2.5%
Jul 202641.8%31.2%18.8%5.6%2.5%
Aug 202644.1%32.9%14.4%5.9%2.7%
Sep 202648.5%34.5%7.9%6.5%2.5%

This month’s ranking, September 2026

  1. 1.Shimano

    48.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. Held 2nd. 262K estimated branded searches, -4.9% vs prior month. Share +1.5 points.

  3. 3.Giro

    7.9%

    Held 3rd. 60.3K estimated branded searches, -49.8% vs prior month. Share -6.4 points.

  4. 4.Fizik

    6.5%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Sidi

    2.5%

    Held 5th. 19.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among gravel shoes brands worldwide?

In September 2026, Shimano was the most searched among gravel shoes brands worldwide, with an estimated 368K branded searches and 48.5% estimated Share of Search within this set. Specialized is in 2nd place, 14 percentage points behind at 34.5% Share of Search.

Global gravel shoes brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shimano50.5% → 48.5%50.5%Oct 202541.8%Jul 20261st
Specialized29.5% → 34.5%35.5%May 202627.2%Dec 20252nd
Giro9.4% → 7.9%18.8%Jul 20267.9%Sep 20263rd
Fizik8.3% → 6.5%9.4%Dec 20255.6%Jul 20264th
Sidi2.3% → 2.5%2.7%Aug 20262.1%Apr 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among gravel shoes brands worldwide decreased from 50.5% to 48.5%.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among gravel shoes brands worldwide increased from 29.5% to 34.5%.
  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among gravel shoes brands worldwide decreased from 9.4% to 7.9%.
  • Across the 12 months ending September 2026, Fizik’s estimated Share of Search among gravel shoes brands worldwide decreased from 8.3% to 6.5%.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among gravel shoes brands worldwide peaked at 50.5% in October 2025 and was lowest at 41.8% in July 2026.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among gravel shoes brands worldwide peaked at 35.5% in May 2026 and was lowest at 27.2% in December 2025.
  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among gravel shoes brands worldwide peaked at 18.8% in July 2026 and was lowest at 7.9% in September 2026.
  • Across the 12 months ending September 2026, Fizik’s estimated Share of Search among gravel shoes brands worldwide peaked at 9.4% in December 2025 and was lowest at 5.6% in July 2026.
  • Across the 12 months ending September 2026, Sidi held steady: its estimated Share of Search among gravel shoes brands worldwide moved less than 0.5 percentage points.

How did search popularity change for gravel shoes brands worldwide in September 2026?

  1. In September 2026, Shimano gained estimated Share of Search among gravel shoes brands worldwide, from 44.1% to 48.5%.

  2. In September 2026, Specialized gained estimated Share of Search among gravel shoes brands worldwide, from 32.9% to 34.5%.

  3. In September 2026, Fizik gained estimated Share of Search among gravel shoes brands worldwide, from 5.9% to 6.5%.

  4. In September 2026, Giro lost estimated Share of Search among gravel shoes brands worldwide, from 14.4% to 7.9%.

  5. Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.