Brandwave

How popular isSidi in search?

In September 2026, there were an estimated 19.2K branded searches for Sidi worldwide which is up 14.3% over the last 12 months. Sidi holds 2.5% estimated Share of Search among gravel shoes brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shimano48.5%
  2. Specialized34.5%
  3. Giro7.9%
  4. Fizik6.5%
  5. Sidi2.5%
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Which gravel shoes brands compete with Sidi?

Sidi against gravel shoes brands worldwide, by month

Share of Search by month for Shimano, Specialized, Giro, Fizik, Sidi. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoSpecializedGiroFizikSidi
Oct 202550.5%29.5%9.4%8.3%2.3%
Nov 202545.8%32.6%11.6%7.5%2.4%
Dec 202546.6%27.2%14.4%9.4%2.4%
Jan 202646.9%28.8%14.2%7.7%2.4%
Feb 202649.8%29%10.4%8.2%2.6%
Mar 202646.2%34.5%9.2%7.6%2.5%
Apr 202648.5%34.5%8.4%6.5%2.1%
May 202647.4%35.5%8.3%6.4%2.4%
Jun 202647.4%35.5%8.2%6.4%2.5%
Jul 202641.8%31.2%18.8%5.6%2.5%
Aug 202644.1%32.9%14.4%5.9%2.7%
Sep 202648.5%34.5%7.9%6.5%2.5%

  1. 1.Shimano

    48.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.Specialized

    34.5%

    Held 2nd. 262K estimated branded searches, -4.9% vs prior month. Share +1.5 points.

  3. 3.Giro

    7.9%

    Held 3rd. 60.3K estimated branded searches, -49.8% vs prior month. Share -6.4 points.

  4. 4.Fizik

    6.5%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Sidi

    2.5%

    Held 5th. 19.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

Compare search popularity between Sidi and its closest rivals

Every comparison with Sidi

How has branded search demand for Sidi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sidi worldwide rose from 16.8K to 19.2K.
  • Across the 12 months ending September 2026, Sidi’s estimated Share of Search among gravel shoes brands worldwide held steady, from 2.3% to 2.5%.

How did search popularity change for gravel shoes brands worldwide in September 2026?

  1. In September 2026, Shimano gained estimated Share of Search among gravel shoes brands worldwide, from 44.1% to 48.5%.

  2. In September 2026, Specialized gained estimated Share of Search among gravel shoes brands worldwide, from 32.9% to 34.5%.

  3. In September 2026, Fizik gained estimated Share of Search among gravel shoes brands worldwide, from 5.9% to 6.5%.

  4. In September 2026, Giro lost estimated Share of Search among gravel shoes brands worldwide, from 14.4% to 7.9%.

  5. Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.

Where does Sidi compete?

Sidi is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB shoes brands5th of 50.32%Show ranking
Gravel shoes brands5th of 52.5%Shown above
Bike shoes brands4th of 52.7%Show ranking
Road shoes brands3rd of 33%Show ranking
Cycling shoe brands5th of 63.6%Show ranking

How is Sidi measured?

Brandwave collects information about searches that people make online using Sidi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • sidi bike shoe
  • sidi cycling shoe
  • sidi mtb shoe
  • sidi shoe

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How the Brand Demand Index is measured

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