How popular isFizik in search?
In September 2026, there were an estimated 57.6K branded searches for Fizik worldwide which is down 16% over the last 12 months. Fizik holds 5.7% estimated Share of Search among gravel shoes brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specialized50.3%
Shimano36.2%
Giro5.9%
Fizik5.7%
Sidi1.9%
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Which gravel shoes brands compete with Fizik?
Share of Search by month for Specialized, Shimano, Giro, Fizik. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Shimano | Giro | Fizik | Sidi |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 38.7% | 7.2% | 7.2% | 1.8% |
| Nov 2025 | 47.8% | 34.9% | 8.9% | 6.5% | 1.9% |
| Dec 2025 | 41.5% | 37% | 11.4% | 8.2% | 1.9% |
| Jan 2026 | 42.8% | 37.2% | 11.2% | 6.9% | 1.9% |
| Feb 2026 | 43.6% | 38.9% | 8.2% | 7.3% | 2% |
| Mar 2026 | 49.7% | 34.8% | 7% | 6.7% | 1.9% |
| Apr 2026 | 50.3% | 36.2% | 6.3% | 5.7% | 1.6% |
| May 2026 | 50.8% | 35.6% | 6.3% | 5.6% | 1.8% |
| Jun 2026 | 50.7% | 35.5% | 6.2% | 5.7% | 1.9% |
| Jul 2026 | 46.1% | 32.3% | 14.5% | 5.2% | 1.9% |
| Aug 2026 | 48% | 33.6% | 11% | 5.4% | 2% |
| Sep 2026 | 50.3% | 36.2% | 5.9% | 5.7% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.3% | 512K | -2.6% | +2.4 points | |
| 2, held 2nd | 36.2% | 368K | 0% | +2.6 points | |
| 3, held 3rd | 5.9% | 60.3K | -49.8% | -5 points | |
| 4, held 4th | 5.7% | 57.6K | -3% | +0.2 points | |
| 5, held 5th | 1.9% | 19.2K | -13.5% | -0.1 points |
50.3%
Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +2.4 points.
2.
Shimano36.2%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +2.6 points.
3.
Giro5.9%
Held 3rd. 60.3K estimated branded searches, -49.8% vs prior month. Share -5 points.
4.
Fizik5.7%
Held 4th. 57.6K estimated branded searches, -3% vs prior month. Share +0.2 points.
5.
Sidi1.9%
Held 5th. 19.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.
Compare search popularity between Fizik and its closest rivals
Every comparison with Fizik
10 comparisons
How has branded search demand for Fizik changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fizik worldwide fell from 68.6K to 57.6K.
- Across the 12 months ending September 2026, Fizik’s estimated Share of Search among gravel shoes brands worldwide decreased from 7.2% to 5.7%.
- Across the 12 months ending September 2026, Fizik’s estimated Share of Search among gravel shoes brands worldwide peaked at 8.2% in December 2025 and was lowest at 5.2% in July 2026.
- Across the 12 months ending September 2026, Fizik fell from 3rd to 4th among gravel shoes brands worldwide.
How did search popularity change for gravel shoes brands worldwide in September 2026?
5 changes
In September 2026, Shimano gained estimated Share of Search among gravel shoes brands worldwide, from 33.6% to 36.2%.
In September 2026, Specialized gained estimated Share of Search among gravel shoes brands worldwide, from 48% to 50.3%.
In September 2026, Giro lost estimated Share of Search among gravel shoes brands worldwide, from 11% to 5.9%.
Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.
Estimated monthly branded searches for Fizik worldwide fell 16% over 12 measured months, from 68.6K to 57.6K in September 2026.
Where does Fizik compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bike saddles | 5th of 6 | 2.9% | Show ranking |
| Gravel shoes brands | 4th of 5 | 5.7% | Shown above |
| Cycling shoe brands | 3rd of 6 | 10.6% | Show ranking |
| Bike saddle brands | 2nd of 3 | 26.9% | Show ranking |
How is Fizik measured?
Brandwave collects information about searches that people make online using Fizik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- fizik
- fizik saddle
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Is Fizik your brand?
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