Brandwave

How popular isFizik in search?

In September 2026, there were an estimated 57.6K branded searches for Fizik worldwide which is down 16% over the last 12 months. Fizik holds 26.9% estimated Share of Search among bike saddle brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ergon54.5%
  2. Fizik26.9%
  3. Selle Italia18.6%
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Which bike saddle brands compete with Fizik?

Fizik against bike saddle brands worldwide, by month

Share of Search by month for Ergon, Fizik, Selle Italia. The figures are in the table below the chart.

View monthly share of search table
MonthErgonFizikSelle Italia
Oct 202553.3%31.3%15.4%
Nov 202556.6%27.5%15.9%
Dec 202555%32.2%12.8%
Jan 202661.3%24.5%14.2%
Feb 202656.6%27.5%15.9%
Mar 202654.7%27.2%18.2%
Apr 202649.8%29.7%20.5%
May 202654.6%26.9%18.5%
Jun 202654%27.2%18.8%
Jul 202651.9%26.4%21.6%
Aug 202654%27.2%18.8%
Sep 202654.5%26.9%18.6%
  1. 1.Ergon

    54.5%

    Held 1st. 117K estimated branded searches, -1.3% vs prior month. Share +0.5 points.

  2. 2.Fizik

    26.9%

    Held 2nd. 57.6K estimated branded searches, -3% vs prior month. Share -0.2 points.

  3. Held 3rd. 39.7K estimated branded searches, -3.6% vs prior month. Share -0.3 points.

Compare search popularity between Fizik and its closest rivals

How has branded search demand for Fizik changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fizik worldwide fell from 68.6K to 57.6K.
  • Across the 12 months ending September 2026, Fizik’s estimated Share of Search among bike saddle brands worldwide decreased from 31.3% to 26.9%.
  • Across the 12 months ending September 2026, Fizik’s estimated Share of Search among bike saddle brands worldwide peaked at 32.2% in December 2025 and was lowest at 24.5% in January 2026.

How did search popularity change for bike saddle brands worldwide in September 2026?

  1. In September 2026, Ergon gained estimated Share of Search among bike saddle brands worldwide, from 54% to 54.5%.

  2. Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026.

  3. Estimated monthly branded searches for Fizik worldwide fell 16% over 12 measured months, from 68.6K to 57.6K in September 2026.

Where does Fizik compete?

Fizik is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gravel shoes brands4th of 56.5%Show ranking
Bike saddles5th of 69.4%Show ranking
Cycling shoe brands3rd of 69.2%Show ranking
Bike saddle brands2nd of 326.9%Shown above

How is Fizik measured?

Brandwave collects information about searches that people make online using Fizik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • fizik
  • fizik saddle

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How the Brand Demand Index is measured

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Is Fizik your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.