How popular isFizik in search?
In September 2026, there were an estimated 57.6K branded searches for Fizik worldwide which is down 16% over the last 12 months. Fizik holds 26.9% estimated Share of Search among bike saddle brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ergon54.5%
Fizik26.9%
Selle Italia18.6%
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Which bike saddle brands compete with Fizik?
Share of Search by month for Ergon, Fizik, Selle Italia. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergon | Fizik | Selle Italia |
|---|---|---|---|
| Oct 2025 | 53.3% | 31.3% | 15.4% |
| Nov 2025 | 56.6% | 27.5% | 15.9% |
| Dec 2025 | 55% | 32.2% | 12.8% |
| Jan 2026 | 61.3% | 24.5% | 14.2% |
| Feb 2026 | 56.6% | 27.5% | 15.9% |
| Mar 2026 | 54.7% | 27.2% | 18.2% |
| Apr 2026 | 49.8% | 29.7% | 20.5% |
| May 2026 | 54.6% | 26.9% | 18.5% |
| Jun 2026 | 54% | 27.2% | 18.8% |
| Jul 2026 | 51.9% | 26.4% | 21.6% |
| Aug 2026 | 54% | 27.2% | 18.8% |
| Sep 2026 | 54.5% | 26.9% | 18.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.5% | 117K | -1.3% | +0.5 points | |
| 2, held 2nd | 26.9% | 57.6K | -3% | -0.2 points | |
| 3, held 3rd | 18.6% | 39.7K | -3.6% | -0.3 points |
Compare search popularity between Fizik and its closest rivals
Every comparison with Fizik
10 comparisons
How has branded search demand for Fizik changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fizik worldwide fell from 68.6K to 57.6K.
- Across the 12 months ending September 2026, Fizik’s estimated Share of Search among bike saddle brands worldwide decreased from 31.3% to 26.9%.
- Across the 12 months ending September 2026, Fizik’s estimated Share of Search among bike saddle brands worldwide peaked at 32.2% in December 2025 and was lowest at 24.5% in January 2026.
How did search popularity change for bike saddle brands worldwide in September 2026?
3 changes

In September 2026, Ergon gained estimated Share of Search among bike saddle brands worldwide, from 54% to 54.5%.

Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026.

Estimated monthly branded searches for Fizik worldwide fell 16% over 12 measured months, from 68.6K to 57.6K in September 2026.
Where does Fizik compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gravel shoes brands | 4th of 5 | 6.5% | Show ranking |
| Bike saddles | 5th of 6 | 9.4% | Show ranking |
| Cycling shoe brands | 3rd of 6 | 9.2% | Show ranking |
| Bike saddle brands | 2nd of 3 | 26.9% | Shown above |
How is Fizik measured?
Brandwave collects information about searches that people make online using Fizik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- fizik
- fizik saddle
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Is Fizik your brand?
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