Brandwave

Fizik vs Prologo:Which is more popular by branded search?

In August 2026, Fizik had more branded searches than Prologo among bike saddles worldwide. Fizik was estimated to have 49.5K branded searches compared to Prologo’s 4.4K, and held a 2.9% Share of Search versus Prologo’s 0.26%. These are worldwide searches for English-language branded terms.

Share of Search among bike saddles worldwide in August 2026Which is more popular in search, Fizik or Prologo?
Fizik2.9%49.5K searches
vs
Prologo0.26%4.4K searches

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Which is more popular in search, Fizik or Prologo?

Compare the bike saddles shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fizik and Prologo among bike saddles worldwide, by month

Share of Search by month for Fizik, Prologo. The figures are in the table below the chart.

View monthly share of search table
MonthBrooksSpecializedErgonFizikSelle ItaliaPrologo
Oct 202573.3%12%8%4.4%2%0.26%
Nov 202576.8%10.8%7.2%3.2%1.8%0.24%
Dec 202575.9%9.8%8%4.4%1.6%0.21%
Jan 202675.6%9.4%9.4%3.4%1.9%0.25%
Feb 202676.5%9.7%7.9%3.6%2%0.26%
Mar 202674.8%11.5%7.7%3.5%2.3%0.25%
Apr 202673.2%14.3%6.4%3.5%2.4%0.26%
May 202673.6%13.4%7.3%3.3%2.2%0.24%
Jun 202675.8%12.2%6.7%3%2%0.22%
Jul 202674.6%12.6%6.9%3.1%2.5%0.34%
Aug 202676.8%11.7%6.4%2.9%1.9%0.26%
Sep 2026——————

How has the Fizik and Prologo comparison changed over the last 12 months?

  • Fizik was ahead of Prologo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fizik’s estimated Share of Search among bike saddles worldwide moved from 4.4% to 2.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Prologo’s estimated Share of Search among bike saddles worldwide held steady at 0.26%, and its estimated monthly branded searches moved from 3.6K to 4.4K.

How did search popularity change for bike saddles worldwide in August 2026?

  1. Estimated monthly branded searches for Prologo worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.

  2. Estimated monthly branded searches for Fizik worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fizik’s and Prologo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fizik

1 branded search term

  • fizik

1 branded search term

  • prologo saddle

How the Brand Demand Index is measured

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