Brandwave

Brooks England vs Prologo:Which is more popular?

In September 2026, Prologo had more branded searches than Brooks England among bike saddle brands worldwide. Prologo had about 64,900 branded searches, while Brooks England had 22,200. Prologo made up 10.9% of all bike saddle brand searches we track, and Brooks England accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about bike saddle brands, Brooks England appeared in four of the five answers and Prologo in none.

Among bike saddle brands worldwide in September 2026

Who do people search for more?

Prologo, about 3 searches for every 1 for Brooks England

Prologo 64.9K searchesBrooks England 22.2K searches

Who does AI mention more?

Brooks England, mentioned in 4 of 5 answers, Prologo in 0

Brooks England in 4 of 5Prologo in 0 of 5

Who does AI recommend more?

Brooks England, the only one of the two named

Brooks England first in 4Prologo never named

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Top bike saddle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brooks England was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Prologo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Brooks England2nd
  3. Selle Italia3rd
  4. Ergon4th
  5. Fizik5th
  6. WTB6th
  7. SQlab7th
  8. Prologo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brooks England4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ergon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fizik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SQlab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prologo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike saddle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Brooks England or Prologo more popular in search?

This chart shows how often people search Google for Brooks England and Prologo by name. Each line represents a brand's share of searches for all eight bike saddle brands we track, month by month, from English-language searches worldwide.

Brooks England and Prologo among bike saddle brands worldwide, by month

Share of searches by month for Prologo, Brooks England. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedErgonPrologoFizikSelle ItaliaSQlabBrooks EnglandWTB
Oct 202539.6%21.1%14.1%12.4%6.1%2.9%3.3%0.53%
Nov 202539.7%21%17.1%10.2%5.9%2.9%2.7%0.44%
Dec 202537.3%23.8%13.2%14%5.5%2.7%3.1%0.5%
Jan 202635.8%26.7%14.8%10.7%6.2%2.5%2.8%0.46%
Feb 202634.9%22.5%18.3%10.9%6.3%3.1%3.5%0.47%
Mar 202641.9%21.3%11.8%10.6%7.1%3.5%3.3%0.54%
Apr 202646.8%17%11.3%10.1%7%4.1%3.2%0.63%
May 202645.7%19.1%10.5%9.4%6.5%4.6%3.6%0.59%
Jun 202644.4%18.7%12.3%9.4%6.5%4.5%3.5%0.57%
Jul 202643.6%18.1%12.3%9.2%7.5%4.5%4.2%0.56%
Aug 202644%18.5%12.3%9.3%6.5%4.5%4.3%0.57%
Sep 202644.8%19.7%10.9%9.7%6.7%4%3.7%0.49%

How has the Brooks England and Prologo comparison changed over the last 12 months?

3 findings
  • Prologo was ahead of Brooks England in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands worldwide moved from 3.3% to 3.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Prologo’s share of searches among bike saddle brands worldwide moved from 14.1% to 10.9%, and its estimated monthly branded searches moved from 77.6K to 64.9K.

How did search popularity change for bike saddle brands worldwide in September 2026?

2 changes

  1. In September 2026, Prologo lost share of searches among bike saddle brands worldwide, from 12.3% to 10.9%.

  2. In September 2026, Brooks England lost share of searches among bike saddle brands worldwide, from 4.3% to 3.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Brooks England’s and Prologo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brooks England

2 branded search terms

  • brooks england
  • brooks saddle

Prologo

2 branded search terms

  • prologo
  • prologo saddle

How the Brand Demand Index is measured

Other head-to-heads among bike saddle brands

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