How popular isBrooks England?
In September 2026, people searched for Brooks England by name about 22,200 times worldwide, a 22.7% increase from the previous year. These searches made up 3.7% of all global bike saddle brand searches, placing Brooks England seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about bike saddle brands, Brooks England appeared in four of the five answers and was the second most recommended of the eight.
Brooks England is the seventh most searched of 8 competitors and the second most recommended in AI answers.
SpecializedShare of searches 44.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ErgonShare of searches 19.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
PrologoShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FizikShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Brooks EnglandShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top bike saddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brooks England was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brooks England is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Specialized1st
- Brooks England2nd
Selle Italia3rd- Ergon4th
- Fizik5th
WTB6th
SQlab7th- Prologo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brooks England4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ergon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fizik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SQlab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prologo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike saddle brands
5 answers
Asked ChatGPT
“Which bike saddle brand should I buy?”
Asked ChatGPT
“What are the best bike saddle brands?”
Asked ChatGPT
“What's the best bike saddle brand for comfortable long rides?”
Searched Google, AI Overview
“best bike saddle”
Searched Google, AI Overview
“comfortable bike saddle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which bike saddle brands compete with Brooks England?
Share of searches by month for Specialized, Ergon, Prologo, Fizik, Selle Italia, SQlab, Brooks England. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Ergon | Prologo | Fizik | Selle Italia | SQlab | Brooks England | WTB |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 21.1% | 14.1% | 12.4% | 6.1% | 2.9% | 3.3% | 0.53% |
| Nov 2025 | 39.7% | 21% | 17.1% | 10.2% | 5.9% | 2.9% | 2.7% | 0.44% |
| Dec 2025 | 37.3% | 23.8% | 13.2% | 14% | 5.5% | 2.7% | 3.1% | 0.5% |
| Jan 2026 | 35.8% | 26.7% | 14.8% | 10.7% | 6.2% | 2.5% | 2.8% | 0.46% |
| Feb 2026 | 34.9% | 22.5% | 18.3% | 10.9% | 6.3% | 3.1% | 3.5% | 0.47% |
| Mar 2026 | 41.9% | 21.3% | 11.8% | 10.6% | 7.1% | 3.5% | 3.3% | 0.54% |
| Apr 2026 | 46.8% | 17% | 11.3% | 10.1% | 7% | 4.1% | 3.2% | 0.63% |
| May 2026 | 45.7% | 19.1% | 10.5% | 9.4% | 6.5% | 4.6% | 3.6% | 0.59% |
| Jun 2026 | 44.4% | 18.7% | 12.3% | 9.4% | 6.5% | 4.5% | 3.5% | 0.57% |
| Jul 2026 | 43.6% | 18.1% | 12.3% | 9.2% | 7.5% | 4.5% | 4.2% | 0.56% |
| Aug 2026 | 44% | 18.5% | 12.3% | 9.3% | 6.5% | 4.5% | 4.3% | 0.57% |
| Sep 2026 | 44.8% | 19.7% | 10.9% | 9.7% | 6.7% | 4% | 3.7% | 0.49% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 266K | -5.2% | +0.8 points | |
| 2, held 2nd | 19.7% | 117K | -1.3% | +1.1 points | |
| 3, held 3rd | 10.9% | 64.9K | -17.2% | -1.4 points | |
| 4, held 4th | 9.7% | 57.6K | -3% | +0.4 points | |
| 5, held 5th | 6.7% | 39.7K | -3.6% | +0.2 points | |
| 6, held 6th | 4% | 23.5K | -18.1% | -0.5 points | |
| 7, held 7th | 3.7% | 22.2K | -18.1% | -0.5 points | |
| 8, held 8th | 0.49% | 2.9K | -19.4% | -0.1 points |
44.8%
Held 1st. 266K estimated branded searches, -5.2% vs prior month. Share +0.8 points.
2.
Ergon19.7%
Held 2nd. 117K estimated branded searches, -1.3% vs prior month. Share +1.1 points.
3.
Prologo10.9%
Held 3rd. 64.9K estimated branded searches, -17.2% vs prior month. Share -1.4 points.
4.
Fizik9.7%
Held 4th. 57.6K estimated branded searches, -3% vs prior month. Share +0.4 points.
6.7%
Held 5th. 39.7K estimated branded searches, -3.6% vs prior month. Share +0.2 points.
6.
SQlab4%
Held 6th. 23.5K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
3.7%
Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
8.
WTB0.49%
Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.
Compare popularity between Brooks England and its closest rivals
Every comparison with Brooks England
7 comparisons
How has branded search demand for Brooks England changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brooks England worldwide rose from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands worldwide peaked at 4.3% in August 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Brooks England fell from 6th to 7th among bike saddle brands worldwide.
How did search popularity change for bike saddle brands worldwide in September 2026?
6 changes
In September 2026, Ergon gained share of searches among bike saddle brands worldwide, from 18.5% to 19.7%.
In September 2026, Specialized gained share of searches among bike saddle brands worldwide, from 44% to 44.8%.
In September 2026, Prologo lost share of searches among bike saddle brands worldwide, from 12.3% to 10.9%.
In September 2026, SQlab lost share of searches among bike saddle brands worldwide, from 4.5% to 4%.
In September 2026, Brooks England lost share of searches among bike saddle brands worldwide, from 4.3% to 3.7%.
Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026.
How are Brooks England’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brooks England’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- brooks england
- brooks saddle
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Is Brooks England your brand?
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