Brooks England vs SQlab:Which is more popular?
In September 2026, Brooks England and SQlab were level in searches among bike saddle brands worldwide, with an estimated 22.2K versus 23.5K branded searches, at 3.7% and 4% of the total. When we asked ChatGPT and Google AI Overviews about bike saddle brands, Brooks England appeared in four of the five answers and SQlab in two. Brooks England was mentioned before SQlab in every answer.
Who do people search for more?
SQlab, about 6% more searches than Brooks England
Who does AI mention more?
Brooks England, mentioned in 4 of 5 answers, SQlab in 2
Who does AI recommend more?
Brooks England, named ahead of SQlab in every answer
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Top bike saddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brooks England was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SQlab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brooks England was listed before SQlab in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Specialized1st- Brooks England2nd
Selle Italia3rd
Ergon4th
Fizik5th
WTB6th- SQlab7th
Prologo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brooks England4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ergon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fizik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SQlab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prologo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike saddle brands
5 answers
Asked ChatGPT
“Which bike saddle brand should I buy?”
Asked ChatGPT
“What are the best bike saddle brands?”
Asked ChatGPT
“What's the best bike saddle brand for comfortable long rides?”
Searched Google, AI Overview
“best bike saddle”
Searched Google, AI Overview
“comfortable bike saddle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brooks England or SQlab more popular in search?
This chart shows how often people search Google for Brooks England and SQlab by name. Each line represents a brand's share of searches for all eight bike saddle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SQlab, Brooks England. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Ergon | Prologo | Fizik | Selle Italia | SQlab | Brooks England | WTB |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 21.1% | 14.1% | 12.4% | 6.1% | 2.9% | 3.3% | 0.53% |
| Nov 2025 | 39.7% | 21% | 17.1% | 10.2% | 5.9% | 2.9% | 2.7% | 0.44% |
| Dec 2025 | 37.3% | 23.8% | 13.2% | 14% | 5.5% | 2.7% | 3.1% | 0.5% |
| Jan 2026 | 35.8% | 26.7% | 14.8% | 10.7% | 6.2% | 2.5% | 2.8% | 0.46% |
| Feb 2026 | 34.9% | 22.5% | 18.3% | 10.9% | 6.3% | 3.1% | 3.5% | 0.47% |
| Mar 2026 | 41.9% | 21.3% | 11.8% | 10.6% | 7.1% | 3.5% | 3.3% | 0.54% |
| Apr 2026 | 46.8% | 17% | 11.3% | 10.1% | 7% | 4.1% | 3.2% | 0.63% |
| May 2026 | 45.7% | 19.1% | 10.5% | 9.4% | 6.5% | 4.6% | 3.6% | 0.59% |
| Jun 2026 | 44.4% | 18.7% | 12.3% | 9.4% | 6.5% | 4.5% | 3.5% | 0.57% |
| Jul 2026 | 43.6% | 18.1% | 12.3% | 9.2% | 7.5% | 4.5% | 4.2% | 0.56% |
| Aug 2026 | 44% | 18.5% | 12.3% | 9.3% | 6.5% | 4.5% | 4.3% | 0.57% |
| Sep 2026 | 44.8% | 19.7% | 10.9% | 9.7% | 6.7% | 4% | 3.7% | 0.49% |
How has the Brooks England and SQlab comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: SQlab took it in November 2025, Brooks England took it in December 2025, SQlab took it in March 2026.
- Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands worldwide moved from 3.3% to 3.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, SQlab’s share of searches among bike saddle brands worldwide moved from 2.9% to 4%, and its estimated monthly branded searches moved from 15.8K to 23.5K.
How did search popularity change for bike saddle brands worldwide in September 2026?
2 changes
In September 2026, SQlab lost share of searches among bike saddle brands worldwide, from 4.5% to 4%.
In September 2026, Brooks England lost share of searches among bike saddle brands worldwide, from 4.3% to 3.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brooks England’s and SQlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooks England
2 branded search terms
- brooks england
- brooks saddle
SQlab
2 branded search terms
- sqlab
- sqlab saddle
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