How popular isSelle Italia in search?
In September 2026, there were an estimated 39.7K branded searches for Selle Italia worldwide which is up 17.8% over the last 12 months. Selle Italia holds 18.6% estimated Share of Search among bike saddle brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bike saddle brands compete with Selle Italia?
Share of Search by month for Ergon, Fizik, Selle Italia. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergon | Fizik | Selle Italia |
|---|---|---|---|
| Oct 2025 | 53.3% | 31.3% | 15.4% |
| Nov 2025 | 56.6% | 27.5% | 15.9% |
| Dec 2025 | 55% | 32.2% | 12.8% |
| Jan 2026 | 61.3% | 24.5% | 14.2% |
| Feb 2026 | 56.6% | 27.5% | 15.9% |
| Mar 2026 | 54.7% | 27.2% | 18.2% |
| Apr 2026 | 49.8% | 29.7% | 20.5% |
| May 2026 | 54.6% | 26.9% | 18.5% |
| Jun 2026 | 54% | 27.2% | 18.8% |
| Jul 2026 | 51.9% | 26.4% | 21.6% |
| Aug 2026 | 54% | 27.2% | 18.8% |
| Sep 2026 | 54.5% | 26.9% | 18.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.5% | 117K | -1.3% | +0.5 points | |
| 2, held 2nd | 26.9% | 57.6K | -3% | -0.2 points | |
| 3, held 3rd | 18.6% | 39.7K | -3.6% | -0.3 points |
Compare search popularity between Selle Italia and its closest rivals
Every comparison with Selle Italia
5 comparisons
How has branded search demand for Selle Italia changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Selle Italia worldwide rose from 33.7K to 39.7K.
- Across the 12 months ending September 2026, Selle Italia’s estimated Share of Search among bike saddle brands worldwide increased from 15.4% to 18.6%.
- Across the 12 months ending September 2026, Selle Italia’s estimated Share of Search among bike saddle brands worldwide peaked at 21.6% in July 2026 and was lowest at 12.8% in December 2025.
How did search popularity change for bike saddle brands worldwide in September 2026?
3 changes
In September 2026, Ergon gained estimated Share of Search among bike saddle brands worldwide, from 54% to 54.5%.
Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026.
Estimated monthly branded searches for Fizik worldwide fell 16% over 12 measured months, from 68.6K to 57.6K in September 2026.
Where does Selle Italia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bike saddles | 6th of 6 | 6.5% | Show ranking |
| Bike saddle brands | 3rd of 3 | 18.6% | Shown above |
How is Selle Italia measured?
Brandwave collects information about searches that people make online using Selle Italia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- selle italia
- selle italia saddle
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