Selle Italia vs SQlab:Which is searched more?
In September 2026, Selle Italia had more branded searches than SQlab among bike saddle brands worldwide. Selle Italia had about 39,700 branded searches, while SQlab had 23,500. Selle Italia made up 6.7% of all bike saddle brand searches we track, and SQlab accounted for 4%. These are worldwide searches for English-language branded terms.
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Is Selle Italia or SQlab more popular in search?
Compare the bike saddle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Selle Italia, SQlab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Ergon | Prologo | Fizik | Selle Italia | SQlab | Brooks England | WTB |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 21.1% | 14.1% | 12.4% | 6.1% | 2.9% | 3.3% | 0.53% |
| Nov 2025 | 39.7% | 21% | 17.1% | 10.2% | 5.9% | 2.9% | 2.7% | 0.44% |
| Dec 2025 | 37.3% | 23.8% | 13.2% | 14% | 5.5% | 2.7% | 3.1% | 0.5% |
| Jan 2026 | 35.8% | 26.7% | 14.8% | 10.7% | 6.2% | 2.5% | 2.8% | 0.46% |
| Feb 2026 | 34.9% | 22.5% | 18.3% | 10.9% | 6.3% | 3.1% | 3.5% | 0.47% |
| Mar 2026 | 41.9% | 21.3% | 11.8% | 10.6% | 7.1% | 3.5% | 3.3% | 0.54% |
| Apr 2026 | 46.8% | 17% | 11.3% | 10.1% | 7% | 4.1% | 3.2% | 0.63% |
| May 2026 | 45.7% | 19.1% | 10.5% | 9.4% | 6.5% | 4.6% | 3.6% | 0.59% |
| Jun 2026 | 44.4% | 18.7% | 12.3% | 9.4% | 6.5% | 4.5% | 3.5% | 0.57% |
| Jul 2026 | 43.6% | 18.1% | 12.3% | 9.2% | 7.5% | 4.5% | 4.2% | 0.56% |
| Aug 2026 | 44% | 18.5% | 12.3% | 9.3% | 6.5% | 4.5% | 4.3% | 0.57% |
| Sep 2026 | 44.8% | 19.7% | 10.9% | 9.7% | 6.7% | 4% | 3.7% | 0.49% |
How has the Selle Italia and SQlab comparison changed over the last 12 months?
3 findings
- Selle Italia was ahead of SQlab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Selle Italia’s share of searches among bike saddle brands worldwide moved from 6.1% to 6.7%, and its estimated monthly branded searches moved from 33.7K to 39.7K.
- Across the 12 months ending September 2026, SQlab’s share of searches among bike saddle brands worldwide moved from 2.9% to 4%, and its estimated monthly branded searches moved from 15.8K to 23.5K.
How did search popularity change for bike saddle brands worldwide in September 2026?
2 changes
In September 2026, SQlab lost share of searches among bike saddle brands worldwide, from 4.5% to 4%.
Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Selle Italia’s and SQlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Selle Italia
2 branded search terms
- selle italia
- selle italia saddle
SQlab
2 branded search terms
- sqlab
- sqlab saddle
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