Brooks England vs Selle Italia:Which is more popular?
In September 2026, Selle Italia had more branded searches than Brooks England among bike saddle brands worldwide. Selle Italia had about 39,700 branded searches, while Brooks England had 22,200. Selle Italia made up 6.7% of all bike saddle brand searches we track, and Brooks England accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about bike saddle brands, Brooks England appeared in four of the five answers and Selle Italia in three. Brooks England and Selle Italia were each mentioned first in two of the four answers.
Who do people search for more?
Selle Italia, about 79% more searches than Brooks England
Who does AI mention more?
Brooks England, mentioned in 4 of 5 answers, Selle Italia in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top bike saddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brooks England was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Selle Italia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brooks England and Selle Italia were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Specialized1st- Brooks England2nd
- Selle Italia3rd
Ergon4th
Fizik5th
WTB6th
SQlab7th
Prologo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brooks England4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ergon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fizik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SQlab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prologo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike saddle brands
5 answers
Asked ChatGPT
“Which bike saddle brand should I buy?”
Asked ChatGPT
“What are the best bike saddle brands?”
Asked ChatGPT
“What's the best bike saddle brand for comfortable long rides?”
Searched Google, AI Overview
“best bike saddle”
Searched Google, AI Overview
“comfortable bike saddle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brooks England or Selle Italia more popular in search?
This chart shows how often people search Google for Brooks England and Selle Italia by name. Each line represents a brand's share of searches for all eight bike saddle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Selle Italia, Brooks England. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Ergon | Prologo | Fizik | Selle Italia | SQlab | Brooks England | WTB |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 21.1% | 14.1% | 12.4% | 6.1% | 2.9% | 3.3% | 0.53% |
| Nov 2025 | 39.7% | 21% | 17.1% | 10.2% | 5.9% | 2.9% | 2.7% | 0.44% |
| Dec 2025 | 37.3% | 23.8% | 13.2% | 14% | 5.5% | 2.7% | 3.1% | 0.5% |
| Jan 2026 | 35.8% | 26.7% | 14.8% | 10.7% | 6.2% | 2.5% | 2.8% | 0.46% |
| Feb 2026 | 34.9% | 22.5% | 18.3% | 10.9% | 6.3% | 3.1% | 3.5% | 0.47% |
| Mar 2026 | 41.9% | 21.3% | 11.8% | 10.6% | 7.1% | 3.5% | 3.3% | 0.54% |
| Apr 2026 | 46.8% | 17% | 11.3% | 10.1% | 7% | 4.1% | 3.2% | 0.63% |
| May 2026 | 45.7% | 19.1% | 10.5% | 9.4% | 6.5% | 4.6% | 3.6% | 0.59% |
| Jun 2026 | 44.4% | 18.7% | 12.3% | 9.4% | 6.5% | 4.5% | 3.5% | 0.57% |
| Jul 2026 | 43.6% | 18.1% | 12.3% | 9.2% | 7.5% | 4.5% | 4.2% | 0.56% |
| Aug 2026 | 44% | 18.5% | 12.3% | 9.3% | 6.5% | 4.5% | 4.3% | 0.57% |
| Sep 2026 | 44.8% | 19.7% | 10.9% | 9.7% | 6.7% | 4% | 3.7% | 0.49% |
How has the Brooks England and Selle Italia comparison changed over the last 12 months?
3 findings
- Selle Italia was ahead of Brooks England in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands worldwide moved from 3.3% to 3.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Selle Italia’s share of searches among bike saddle brands worldwide moved from 6.1% to 6.7%, and its estimated monthly branded searches moved from 33.7K to 39.7K.
How did search popularity change for bike saddle brands worldwide in September 2026?
2 changes
In September 2026, Brooks England lost share of searches among bike saddle brands worldwide, from 4.3% to 3.7%.
Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brooks England’s and Selle Italia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooks England
2 branded search terms
- brooks england
- brooks saddle
Selle Italia
2 branded search terms
- selle italia
- selle italia saddle
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