Brandwave

How popular isBrooks England in search?

In September 2026, people searched for Brooks England by name about 22,200 times worldwide, a 22.7% increase from the previous year. These searches made up 3.7% of all global bike saddle brand searches, placing Brooks England seventh out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Specialized44.8%
  2. Ergon19.7%
  3. Prologo10.9%
  4. Fizik9.7%
  5. Selle Italia6.7%
  6. SQlab4%
  7. Brooks England3.7%
  8. WTB0.49%
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Which bike saddle brands compete with Brooks England?

Brooks England against bike saddle brands worldwide, by month

Share of searches by month for Specialized, Ergon, Prologo, Fizik, Selle Italia, SQlab, Brooks England. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedErgonPrologoFizikSelle ItaliaSQlabBrooks EnglandWTB
Oct 202539.6%21.1%14.1%12.4%6.1%2.9%3.3%0.53%
Nov 202539.7%21%17.1%10.2%5.9%2.9%2.7%0.44%
Dec 202537.3%23.8%13.2%14%5.5%2.7%3.1%0.5%
Jan 202635.8%26.7%14.8%10.7%6.2%2.5%2.8%0.46%
Feb 202634.9%22.5%18.3%10.9%6.3%3.1%3.5%0.47%
Mar 202641.9%21.3%11.8%10.6%7.1%3.5%3.3%0.54%
Apr 202646.8%17%11.3%10.1%7%4.1%3.2%0.63%
May 202645.7%19.1%10.5%9.4%6.5%4.6%3.6%0.59%
Jun 202644.4%18.7%12.3%9.4%6.5%4.5%3.5%0.57%
Jul 202643.6%18.1%12.3%9.2%7.5%4.5%4.2%0.56%
Aug 202644%18.5%12.3%9.3%6.5%4.5%4.3%0.57%
Sep 202644.8%19.7%10.9%9.7%6.7%4%3.7%0.49%

  1. 1.Specialized

    44.8%

    Held 1st. 266K estimated branded searches, -5.2% vs prior month. Share +0.8 points.

  2. 2.Ergon

    19.7%

    Held 2nd. 117K estimated branded searches, -1.3% vs prior month. Share +1.1 points.

  3. 3.Prologo

    10.9%

    Held 3rd. 64.9K estimated branded searches, -17.2% vs prior month. Share -1.4 points.

  4. 4.Fizik

    9.7%

    Held 4th. 57.6K estimated branded searches, -3% vs prior month. Share +0.4 points.

  5. 5.Selle Italia

    6.7%

    Held 5th. 39.7K estimated branded searches, -3.6% vs prior month. Share +0.2 points.

  6. 6.SQlab

    4%

    Held 6th. 23.5K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  7. 7.Brooks England

    3.7%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  8. 8.WTB

    0.49%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare search popularity between Brooks England and its closest rivals

Every comparison with Brooks England

7 comparisons

How has branded search demand for Brooks England changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brooks England worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands worldwide peaked at 4.3% in August 2026 and was lowest at 2.7% in November 2025.
  • Across the 12 months ending September 2026, Brooks England fell from 6th to 7th among bike saddle brands worldwide.

How did search popularity change for bike saddle brands worldwide in September 2026?

6 changes

  1. In September 2026, Ergon gained share of searches among bike saddle brands worldwide, from 18.5% to 19.7%.

  2. In September 2026, Specialized gained share of searches among bike saddle brands worldwide, from 44% to 44.8%.

  3. In September 2026, Prologo lost share of searches among bike saddle brands worldwide, from 12.3% to 10.9%.

  4. In September 2026, SQlab lost share of searches among bike saddle brands worldwide, from 4.5% to 4%.

  5. In September 2026, Brooks England lost share of searches among bike saddle brands worldwide, from 4.3% to 3.7%.

  6. Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026.

How are Brooks England’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brooks England’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brooks england
  • brooks saddle

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