Fizik vs WTB:Which is searched more?
In September 2026, Fizik had more branded searches than WTB among bike saddle brands worldwide. Fizik had about 57,600 branded searches, while WTB had 2,900. Fizik made up 9.7% of all bike saddle brand searches we track, and WTB accounted for 0.49%. These are worldwide searches for English-language branded terms.
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Is Fizik or WTB more popular in search?
Compare the bike saddle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Fizik, WTB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Ergon | Prologo | Fizik | Selle Italia | SQlab | Brooks England | WTB |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 21.1% | 14.1% | 12.4% | 6.1% | 2.9% | 3.3% | 0.53% |
| Nov 2025 | 39.7% | 21% | 17.1% | 10.2% | 5.9% | 2.9% | 2.7% | 0.44% |
| Dec 2025 | 37.3% | 23.8% | 13.2% | 14% | 5.5% | 2.7% | 3.1% | 0.5% |
| Jan 2026 | 35.8% | 26.7% | 14.8% | 10.7% | 6.2% | 2.5% | 2.8% | 0.46% |
| Feb 2026 | 34.9% | 22.5% | 18.3% | 10.9% | 6.3% | 3.1% | 3.5% | 0.47% |
| Mar 2026 | 41.9% | 21.3% | 11.8% | 10.6% | 7.1% | 3.5% | 3.3% | 0.54% |
| Apr 2026 | 46.8% | 17% | 11.3% | 10.1% | 7% | 4.1% | 3.2% | 0.63% |
| May 2026 | 45.7% | 19.1% | 10.5% | 9.4% | 6.5% | 4.6% | 3.6% | 0.59% |
| Jun 2026 | 44.4% | 18.7% | 12.3% | 9.4% | 6.5% | 4.5% | 3.5% | 0.57% |
| Jul 2026 | 43.6% | 18.1% | 12.3% | 9.2% | 7.5% | 4.5% | 4.2% | 0.56% |
| Aug 2026 | 44% | 18.5% | 12.3% | 9.3% | 6.5% | 4.5% | 4.3% | 0.57% |
| Sep 2026 | 44.8% | 19.7% | 10.9% | 9.7% | 6.7% | 4% | 3.7% | 0.49% |
How has the Fizik and WTB comparison changed over the last 12 months?
3 findings
- Fizik was ahead of WTB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among bike saddle brands worldwide moved from 12.4% to 9.7%, and its estimated monthly branded searches moved from 68.6K to 57.6K.
- Across the 12 months ending September 2026, WTB’s share of searches among bike saddle brands worldwide moved from 0.53% to 0.49%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for bike saddle brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Fizik worldwide fell 16% over 12 measured months, from 68.6K to 57.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fizik’s and WTB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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