Brandwave

How popular isWTB?

In September 2026, people searched for WTB by name about 2,900 times worldwide, about the same as the previous year. These searches made up 0.49% of all global bike saddle brand searches, placing WTB eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about bike saddle brands, WTB appeared in three of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

WTB is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. SpecializedShare of searches 44.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ErgonShare of searches 19.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. PrologoShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FizikShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. WTBShare of searches 0.49%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top bike saddle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WTB was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. WTB is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Brooks England2nd
  3. Selle Italia3rd
  4. Ergon4th
  5. Fizik5th
  6. WTB6th
  7. SQlab7th
  8. Prologo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brooks England4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ergon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fizik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SQlab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prologo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike saddle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bike saddle brands compete with WTB?

WTB against bike saddle brands worldwide, by month

Share of searches by month for Specialized, Ergon, Prologo, Fizik, Selle Italia, SQlab, Brooks England, WTB. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedErgonPrologoFizikSelle ItaliaSQlabBrooks EnglandWTB
Oct 202539.6%21.1%14.1%12.4%6.1%2.9%3.3%0.53%
Nov 202539.7%21%17.1%10.2%5.9%2.9%2.7%0.44%
Dec 202537.3%23.8%13.2%14%5.5%2.7%3.1%0.5%
Jan 202635.8%26.7%14.8%10.7%6.2%2.5%2.8%0.46%
Feb 202634.9%22.5%18.3%10.9%6.3%3.1%3.5%0.47%
Mar 202641.9%21.3%11.8%10.6%7.1%3.5%3.3%0.54%
Apr 202646.8%17%11.3%10.1%7%4.1%3.2%0.63%
May 202645.7%19.1%10.5%9.4%6.5%4.6%3.6%0.59%
Jun 202644.4%18.7%12.3%9.4%6.5%4.5%3.5%0.57%
Jul 202643.6%18.1%12.3%9.2%7.5%4.5%4.2%0.56%
Aug 202644%18.5%12.3%9.3%6.5%4.5%4.3%0.57%
Sep 202644.8%19.7%10.9%9.7%6.7%4%3.7%0.49%

  1. 1.Specialized

    44.8%

    Held 1st. 266K estimated branded searches, -5.2% vs prior month. Share +0.8 points.

  2. 2.Ergon

    19.7%

    Held 2nd. 117K estimated branded searches, -1.3% vs prior month. Share +1.1 points.

  3. 3.Prologo

    10.9%

    Held 3rd. 64.9K estimated branded searches, -17.2% vs prior month. Share -1.4 points.

  4. 4.Fizik

    9.7%

    Held 4th. 57.6K estimated branded searches, -3% vs prior month. Share +0.4 points.

  5. 5.Selle Italia

    6.7%

    Held 5th. 39.7K estimated branded searches, -3.6% vs prior month. Share +0.2 points.

  6. 6.SQlab

    4%

    Held 6th. 23.5K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  7. 7.Brooks England

    3.7%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  8. 8.WTB

    0.49%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare popularity between WTB and its closest rivals

Every comparison with WTB

7 comparisons

How has branded search demand for WTB changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WTB worldwide held steady at 2.9K.
  • Across the 12 months ending September 2026, WTB’s share of searches among bike saddle brands worldwide held steady, from 0.53% to 0.49%.

How did search popularity change for bike saddle brands worldwide in September 2026?

6 changes

  1. In September 2026, Ergon gained share of searches among bike saddle brands worldwide, from 18.5% to 19.7%.

  2. In September 2026, Specialized gained share of searches among bike saddle brands worldwide, from 44% to 44.8%.

  3. In September 2026, Prologo lost share of searches among bike saddle brands worldwide, from 12.3% to 10.9%.

  4. In September 2026, SQlab lost share of searches among bike saddle brands worldwide, from 4.5% to 4%.

  5. In September 2026, Brooks England lost share of searches among bike saddle brands worldwide, from 4.3% to 3.7%.

  6. Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026.

How are WTB’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WTB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wtb saddle

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How the Brand Demand Index is measured

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