Brandwave

Bike shoes brands:Which are searched most?

In September 2026, Specialized was the most searched among bike shoes brands worldwide, with an estimated 512K branded searches and 52.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized52.7%
  2. Shimano37.9%
  3. Giro6.2%
  4. Sidi2%
  5. Lake1.2%

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Share of SearchLeaderboard

Compare the bike shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bike shoes brands worldwide, by month

Share of Search by month for Specialized, Shimano, Giro. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedShimanoGiroSidiLake
Oct 202548%41.2%7.6%1.9%1.4%
Nov 202550.2%36.7%9.3%2%1.8%
Dec 202544.5%39.6%12.3%2.1%1.6%
Jan 202645.2%39.3%11.9%2%1.6%
Feb 202646.3%41.3%8.7%2.1%1.7%
Mar 202652.5%36.7%7.4%2%1.5%
Apr 202652.5%37.7%6.5%1.7%1.5%
May 202653%37.1%6.5%1.9%1.5%
Jun 202652.8%37%6.4%1.9%1.8%
Jul 202647.8%33.5%15.1%2%1.6%
Aug 202649.9%34.9%11.4%2.1%1.7%
Sep 202652.7%37.9%6.2%2%1.2%

This month’s ranking, September 2026

  1. 1.Specialized

    52.7%

    Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +2.8 points.

  2. 2.Shimano

    37.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +3 points.

  3. 3.Giro

    6.2%

    Held 3rd. 60.3K estimated branded searches, -49.8% vs prior month. Share -5.2 points.

  4. 4.Sidi

    2%

    Held 4th. 19.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

  5. 5.Lake

    1.2%

    Held 5th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among bike shoes brands worldwide?

In September 2026, Specialized was the most searched among bike shoes brands worldwide, with an estimated 512K branded searches and 52.7% estimated Share of Search within this set. Shimano is in 2nd place, 14.8 percentage points behind at 37.9% Share of Search.

Global bike shoes brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specialized48% → 52.7%53%May 202644.5%Dec 20251st
Shimano41.2% → 37.9%41.3%Feb 202633.5%Jul 20262nd
Giro7.6% → 6.2%15.1%Jul 20266.2%Sep 20263rd
Sidi1.9% → 2%2.1%Feb 20261.7%Apr 20264th
Lake1.4% → 1.2%1.8%Jun 20261.2%Sep 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike shoes brands worldwide increased from 48% to 52.7%.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among bike shoes brands worldwide decreased from 41.2% to 37.9%.
  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among bike shoes brands worldwide decreased from 7.6% to 6.2%.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike shoes brands worldwide peaked at 53% in May 2026 and was lowest at 44.5% in December 2025.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among bike shoes brands worldwide peaked at 41.3% in February 2026 and was lowest at 33.5% in July 2026.
  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among bike shoes brands worldwide peaked at 15.1% in July 2026 and was lowest at 6.2% in September 2026.
  • Across the 12 months ending September 2026, Sidi and Lake held steady: their estimated Share of Search among bike shoes brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bike shoes brands worldwide in September 2026?

  1. In September 2026, Shimano gained estimated Share of Search among bike shoes brands worldwide, from 34.9% to 37.9%.

  2. In September 2026, Specialized gained estimated Share of Search among bike shoes brands worldwide, from 49.9% to 52.7%.

  3. In September 2026, Giro lost estimated Share of Search among bike shoes brands worldwide, from 11.4% to 6.2%.

  4. Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.

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