Brandwave

How popular isShimano in search?

In September 2026, there were an estimated 368K branded searches for Shimano worldwide which held steady over the last 12 months. Shimano holds 37.9% estimated Share of Search among bike shoes brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized52.7%
  2. Shimano37.9%
  3. Giro6.2%
  4. Sidi2%
  5. Lake1.2%
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Which bike shoes brands compete with Shimano?

Shimano against bike shoes brands worldwide, by month

Share of Search by month for Specialized, Shimano, Giro. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedShimanoGiroSidiLake
Oct 202548%41.2%7.6%1.9%1.4%
Nov 202550.2%36.7%9.3%2%1.8%
Dec 202544.5%39.6%12.3%2.1%1.6%
Jan 202645.2%39.3%11.9%2%1.6%
Feb 202646.3%41.3%8.7%2.1%1.7%
Mar 202652.5%36.7%7.4%2%1.5%
Apr 202652.5%37.7%6.5%1.7%1.5%
May 202653%37.1%6.5%1.9%1.5%
Jun 202652.8%37%6.4%1.9%1.8%
Jul 202647.8%33.5%15.1%2%1.6%
Aug 202649.9%34.9%11.4%2.1%1.7%
Sep 202652.7%37.9%6.2%2%1.2%

  1. 1.Specialized

    52.7%

    Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +2.8 points.

  2. 2.Shimano

    37.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +3 points.

  3. 3.Giro

    6.2%

    Held 3rd. 60.3K estimated branded searches, -49.8% vs prior month. Share -5.2 points.

  4. 4.Sidi

    2%

    Held 4th. 19.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

  5. 5.Lake

    1.2%

    Held 5th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.5 points.

Compare search popularity between Shimano and its closest rivals

Every comparison with Shimano

How has branded search demand for Shimano changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shimano worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among bike shoes brands worldwide decreased from 41.2% to 37.9%.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among bike shoes brands worldwide peaked at 41.3% in February 2026 and was lowest at 33.5% in July 2026.

How did search popularity change for bike shoes brands worldwide in September 2026?

  1. In September 2026, Shimano gained estimated Share of Search among bike shoes brands worldwide, from 34.9% to 37.9%.

  2. In September 2026, Specialized gained estimated Share of Search among bike shoes brands worldwide, from 49.9% to 52.7%.

  3. In September 2026, Giro lost estimated Share of Search among bike shoes brands worldwide, from 11.4% to 6.2%.

  4. Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.

Where does Shimano compete?

Shimano is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB shoes brands3rd of 55.8%Show ranking
Tackle box brands1st of 633.5%Show ranking
Gravel shoes brands2nd of 536.2%Show ranking
Bike shoes brands2nd of 537.9%Shown above
Road shoes brands2nd of 340.9%Show ranking
Tackle bag brands1st of 345.8%Show ranking
Fishing reel brands1st of 656.5%Show ranking
Spinning reels brands1st of 563.8%Show ranking
Cycling shoe brands1st of 667.6%Show ranking

How is Shimano measured?

Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shimano

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How the Brand Demand Index is measured

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