Brandwave

How popular isSidi in search?

In September 2026, there were an estimated 19.2K branded searches for Sidi worldwide which is up 14.3% over the last 12 months. Sidi holds 2% estimated Share of Search among bike shoes brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized52.7%
  2. Shimano37.9%
  3. Giro6.2%
  4. Sidi2%
  5. Lake1.2%
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Which bike shoes brands compete with Sidi?

Sidi against bike shoes brands worldwide, by month

Share of Search by month for Specialized, Shimano, Giro, Sidi. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedShimanoGiroSidiLake
Oct 202548%41.2%7.6%1.9%1.4%
Nov 202550.2%36.7%9.3%2%1.8%
Dec 202544.5%39.6%12.3%2.1%1.6%
Jan 202645.2%39.3%11.9%2%1.6%
Feb 202646.3%41.3%8.7%2.1%1.7%
Mar 202652.5%36.7%7.4%2%1.5%
Apr 202652.5%37.7%6.5%1.7%1.5%
May 202653%37.1%6.5%1.9%1.5%
Jun 202652.8%37%6.4%1.9%1.8%
Jul 202647.8%33.5%15.1%2%1.6%
Aug 202649.9%34.9%11.4%2.1%1.7%
Sep 202652.7%37.9%6.2%2%1.2%

  1. 1.Specialized

    52.7%

    Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +2.8 points.

  2. 2.Shimano

    37.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +3 points.

  3. 3.Giro

    6.2%

    Held 3rd. 60.3K estimated branded searches, -49.8% vs prior month. Share -5.2 points.

  4. 4.Sidi

    2%

    Held 4th. 19.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

  5. 5.Lake

    1.2%

    Held 5th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.5 points.

Compare search popularity between Sidi and its closest rivals

Every comparison with Sidi

How has branded search demand for Sidi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sidi worldwide rose from 16.8K to 19.2K.
  • Across the 12 months ending September 2026, Sidi’s estimated Share of Search among bike shoes brands worldwide held steady, from 1.9% to 2%.

How did search popularity change for bike shoes brands worldwide in September 2026?

  1. In September 2026, Shimano gained estimated Share of Search among bike shoes brands worldwide, from 34.9% to 37.9%.

  2. In September 2026, Specialized gained estimated Share of Search among bike shoes brands worldwide, from 49.9% to 52.7%.

  3. In September 2026, Giro lost estimated Share of Search among bike shoes brands worldwide, from 11.4% to 6.2%.

  4. Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.

Where does Sidi compete?

Sidi is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB shoes brands5th of 50.3%Show ranking
Gravel shoes brands5th of 51.9%Show ranking
Bike shoes brands4th of 52%Shown above
Road shoes brands3rd of 32.1%Show ranking
Cycling shoe brands5th of 63.5%Show ranking

How is Sidi measured?

Brandwave collects information about searches that people make online using Sidi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • sidi bike shoe
  • sidi cycling shoe
  • sidi mtb shoe
  • sidi shoe

Do you work for Sidi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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