How popular isSidi in search?
In September 2026, there were an estimated 19.2K branded searches for Sidi worldwide which is up 14.3% over the last 12 months. Sidi holds 3% estimated Share of Search among road shoes brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shimano56.7%Specialized40.3%
Sidi3%
Follow Sidi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which road shoes brands compete with Sidi?
Share of Search by month for Shimano, Specialized, Sidi. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Specialized | Sidi |
|---|---|---|---|
| Oct 2025 | 61.4% | 35.8% | 2.8% |
| Nov 2025 | 56.6% | 40.3% | 3% |
| Dec 2025 | 61.2% | 35.7% | 3.2% |
| Jan 2026 | 60.1% | 36.8% | 3.1% |
| Feb 2026 | 61.2% | 35.7% | 3.2% |
| Mar 2026 | 55.5% | 41.5% | 3% |
| Apr 2026 | 57% | 40.5% | 2.5% |
| May 2026 | 55.6% | 41.6% | 2.8% |
| Jun 2026 | 55.6% | 41.5% | 2.9% |
| Jul 2026 | 55.3% | 41.3% | 3.3% |
| Aug 2026 | 55.3% | 41.3% | 3.3% |
| Sep 2026 | 56.7% | 40.3% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 368K | 0% | +1.4 points | |
| 2, held 2nd | 40.3% | 262K | -4.9% | -1 points | |
| 3, held 3rd | 3% | 19.2K | -13.5% | -0.4 points |
Compare search popularity between Sidi and its closest rivals
Every comparison with Sidi
7 comparisons
How has branded search demand for Sidi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sidi worldwide rose from 16.8K to 19.2K.
- Across the 12 months ending September 2026, Sidi’s estimated Share of Search among road shoes brands worldwide held steady, from 2.8% to 3%.
How did search popularity change for road shoes brands worldwide in September 2026?
3 changes
In September 2026, Shimano gained estimated Share of Search among road shoes brands worldwide, from 55.3% to 56.7%.
In September 2026, Specialized lost estimated Share of Search among road shoes brands worldwide, from 41.3% to 40.3%.
Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.
Where does Sidi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB shoes brands | 5th of 5 | 0.32% | Show ranking |
| Gravel shoes brands | 5th of 5 | 2.5% | Show ranking |
| Bike shoes brands | 4th of 5 | 2.7% | Show ranking |
| Road shoes brands | 3rd of 3 | 3% | Shown above |
| Cycling shoe brands | 5th of 6 | 3.6% | Show ranking |
How is Sidi measured?
Brandwave collects information about searches that people make online using Sidi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- sidi bike shoe
- sidi cycling shoe
- sidi mtb shoe
- sidi shoe
Do you work for Sidi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sidi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.