Sidi vs Specialized:Which is searched more?
In September 2026, Specialized had more branded searches than Sidi among road shoes brands worldwide. Specialized was estimated to have 262K branded searches compared to Sidi’s 19.2K, and held a 40.3% Share of Search versus Sidi’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sidi or Specialized?
Compare the road shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specialized, Sidi. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Specialized | Sidi |
|---|---|---|---|
| Oct 2025 | 61.4% | 35.8% | 2.8% |
| Nov 2025 | 56.6% | 40.3% | 3% |
| Dec 2025 | 61.2% | 35.7% | 3.2% |
| Jan 2026 | 60.1% | 36.8% | 3.1% |
| Feb 2026 | 61.2% | 35.7% | 3.2% |
| Mar 2026 | 55.5% | 41.5% | 3% |
| Apr 2026 | 57% | 40.5% | 2.5% |
| May 2026 | 55.6% | 41.6% | 2.8% |
| Jun 2026 | 55.6% | 41.5% | 2.9% |
| Jul 2026 | 55.3% | 41.3% | 3.3% |
| Aug 2026 | 55.3% | 41.3% | 3.3% |
| Sep 2026 | 56.7% | 40.3% | 3% |
How has the Sidi and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of Sidi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sidi’s estimated Share of Search among road shoes brands worldwide moved from 2.8% to 3%, and its estimated monthly branded searches moved from 16.8K to 19.2K.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among road shoes brands worldwide moved from 35.8% to 40.3%, and its estimated monthly branded searches moved from 215K to 262K.
How did search popularity change for road shoes brands worldwide in September 2026?
2 changes
In September 2026, Specialized lost estimated Share of Search among road shoes brands worldwide, from 41.3% to 40.3%.
Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.
Other head-to-heads among road shoes brands
How each brand is measured
Brandwave collects information about searches that people make online using Sidi’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sidi
4 branded search terms
- sidi bike shoe
- sidi cycling shoe
- sidi mtb shoe
- sidi shoe
Specialized
3 branded search terms
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
Put your own brand in this comparison
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