How popular isSpecialized in search?
In September 2026, there were an estimated 512K branded searches for Specialized worldwide which is up 19.3% over the last 12 months. Specialized holds 36.3% estimated Share of Search among bike shoes brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bike shoes brands compete with Specialized?
Share of Search by month for Shimano, Specialized, Giro, Sidi. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Specialized | Giro | Sidi | Lake |
|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 31.6% | 10% | 2.5% | 1.8% |
| Nov 2025 | 48.3% | 34.4% | 12.3% | 2.6% | 2.4% |
| Dec 2025 | 50.4% | 29.4% | 15.6% | 2.6% | 2% |
| Jan 2026 | 49.8% | 30.5% | 15% | 2.6% | 2% |
| Feb 2026 | 53% | 30.9% | 11.1% | 2.7% | 2.1% |
| Mar 2026 | 49% | 36.6% | 9.8% | 2.6% | 2% |
| Apr 2026 | 50.8% | 36.1% | 8.8% | 2.2% | 2% |
| May 2026 | 49.6% | 37.1% | 8.7% | 2.5% | 2% |
| Jun 2026 | 49.4% | 37% | 8.6% | 2.6% | 2.4% |
| Jul 2026 | 43.3% | 32.4% | 19.5% | 2.6% | 2.1% |
| Aug 2026 | 45.8% | 34.2% | 14.9% | 2.8% | 2.3% |
| Sep 2026 | 51% | 36.3% | 8.4% | 2.7% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51% | 368K | 0% | +5.2 points | |
| 2, held 2nd | 36.3% | 262K | -4.9% | +2 points | |
| 3, held 3rd | 8.4% | 60.3K | -49.8% | -6.6 points | |
| 4, held 4th | 2.7% | 19.2K | -13.5% | -0.1 points | |
| 5, held 5th | 1.7% | 12.1K | -33.1% | -0.6 points |
1.
Shimano51%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +5.2 points.
36.3%
Held 2nd. 262K estimated branded searches, -4.9% vs prior month. Share +2 points.
3.
Giro8.4%
Held 3rd. 60.3K estimated branded searches, -49.8% vs prior month. Share -6.6 points.
4.
Sidi2.7%
Held 4th. 19.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.
5.
Lake1.7%
Held 5th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.6 points.
Compare search popularity between Specialized and its closest rivals
Every comparison with Specialized
32 comparisons
- Merida vs Specialized
- Specialized vs Trek
- Shimano vs Specialized
- Specialized vs Vans
- Cannondale vs Specialized
- Cube vs Specialized
- Assos vs Specialized
- Giant vs Specialized
- Kask vs Specialized
- Rapha vs Specialized
- Scott Sports vs Specialized
- Ergon vs Specialized
- Santa Cruz Bicycles vs Specialized
- Castelli vs Specialized
- Fox Racing vs Specialized
- Bell vs Specialized
- Brooks vs Specialized
- Prologo vs Specialized
- Giro vs Specialized
- Dakine vs Specialized
- Fizik vs Specialized
- POC vs Specialized
- Selle Italia vs Specialized
- Endura vs Specialized
- Pearl Izumi vs Specialized
- Scott vs Specialized
- Sidi vs Specialized
- Lake vs Specialized
- Santini vs Specialized
- Avanti vs Specialized
- 100% vs Specialized
- Lectric vs Specialized
How has branded search demand for Specialized changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Specialized worldwide rose from 429K to 512K.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike shoes brands worldwide increased from 31.6% to 36.3%.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike shoes brands worldwide peaked at 37.1% in May 2026 and was lowest at 29.4% in December 2025.
How did search popularity change for bike shoes brands worldwide in September 2026?
5 changes
In September 2026, Shimano gained estimated Share of Search among bike shoes brands worldwide, from 45.8% to 51%.
In September 2026, Specialized gained estimated Share of Search among bike shoes brands worldwide, from 34.2% to 36.3%.
In September 2026, Giro lost estimated Share of Search among bike shoes brands worldwide, from 14.9% to 8.4%.
In September 2026, Lake lost estimated Share of Search among bike shoes brands worldwide, from 2.3% to 1.7%.
Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.
Where does Specialized compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB shoes brands | 3rd of 5 | 4.3% | Show ranking |
| Bicycle brands | 3rd of 7 | 15.1% | Show ranking |
| Bike brands | 3rd of 6 | 18.4% | Show ranking |
| Gravel bike brands | 1st of 6 | 30% | Show ranking |
| Electric mountain bike brands | 2nd of 4 | 30.6% | Show ranking |
| Bib shorts brands | 1st of 7 | 49.1% | Show ranking |
| Cycling gloves | 1st of 6 | 59% | Show ranking |
| Gravel shoes brands | 2nd of 5 | 34.5% | Show ranking |
| Bike shoes brands | 2nd of 5 | 36.3% | Shown above |
| Road shoes brands | 2nd of 3 | 40.3% | Show ranking |
| Ebike brands | 1st of 5 | 48% | Show ranking |
| MTB gloves brands | 1st of 6 | 71.5% | Show ranking |
| Bike saddles | 1st of 6 | 42.6% | Show ranking |
| Bike gloves brands | 1st of 4 | 79.3% | Show ranking |
| Bike helmet brands | 1st of 5 | 45.8% | Show ranking |
How is Specialized measured?
Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
- specialized cycling
- specialized ebike
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Is Specialized your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.