Brandwave

How popular isLake in search?

In September 2026, there were an estimated 12.1K branded searches for Lake worldwide which held steady over the last 12 months. Lake holds 1.7% estimated Share of Search among bike shoes brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shimano51%
  2. Specialized36.3%
  3. Giro8.4%
  4. Sidi2.7%
  5. Lake1.7%
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Which bike shoes brands compete with Lake?

Lake against bike shoes brands worldwide, by month

Share of Search by month for Shimano, Specialized, Giro, Sidi, Lake. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoSpecializedGiroSidiLake
Oct 202554.1%31.6%10%2.5%1.8%
Nov 202548.3%34.4%12.3%2.6%2.4%
Dec 202550.4%29.4%15.6%2.6%2%
Jan 202649.8%30.5%15%2.6%2%
Feb 202653%30.9%11.1%2.7%2.1%
Mar 202649%36.6%9.8%2.6%2%
Apr 202650.8%36.1%8.8%2.2%2%
May 202649.6%37.1%8.7%2.5%2%
Jun 202649.4%37%8.6%2.6%2.4%
Jul 202643.3%32.4%19.5%2.6%2.1%
Aug 202645.8%34.2%14.9%2.8%2.3%
Sep 202651%36.3%8.4%2.7%1.7%

  1. 1.Shimano

    51%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +5.2 points.

  2. 2.Specialized

    36.3%

    Held 2nd. 262K estimated branded searches, -4.9% vs prior month. Share +2 points.

  3. 3.Giro

    8.4%

    Held 3rd. 60.3K estimated branded searches, -49.8% vs prior month. Share -6.6 points.

  4. 4.Sidi

    2.7%

    Held 4th. 19.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

  5. 5.Lake

    1.7%

    Held 5th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.6 points.

Compare search popularity between Lake and its closest rivals

Every comparison with Lake

How has branded search demand for Lake changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lake worldwide held steady at 12.1K.
  • Across the 12 months ending September 2026, Lake’s estimated Share of Search among bike shoes brands worldwide held steady, from 1.8% to 1.7%.

How did search popularity change for bike shoes brands worldwide in September 2026?

  1. In September 2026, Shimano gained estimated Share of Search among bike shoes brands worldwide, from 45.8% to 51%.

  2. In September 2026, Specialized gained estimated Share of Search among bike shoes brands worldwide, from 34.2% to 36.3%.

  3. In September 2026, Giro lost estimated Share of Search among bike shoes brands worldwide, from 14.9% to 8.4%.

  4. In September 2026, Lake lost estimated Share of Search among bike shoes brands worldwide, from 2.3% to 1.7%.

  5. Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.

Where does Lake compete?

Lake is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike shoes brands5th of 51.7%Shown above
Cycling shoe brands6th of 62.3%Show ranking

How is Lake measured?

Brandwave collects information about searches that people make online using Lake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lake cycling shoes

Do you work for Lake? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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