How popular isSpecialized in search?
In September 2026, there were an estimated 512K branded searches for Specialized worldwide which is up 19.3% over the last 12 months. Specialized holds 80.9% estimated Share of Search among bike gloves brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specialized80.9%
Giro9.5%
Endura5.2%
Pearl Izumi4.3%
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Which bike gloves brands compete with Specialized?
Share of Search by month for Specialized, Giro, Endura, Pearl Izumi. The figures are in the table below the chart.
View monthly share of search table
| Month | Specialized | Giro | Endura | Pearl Izumi |
|---|---|---|---|---|
| Oct 2025 | 75.9% | 12.1% | 7.2% | 4.8% |
| Nov 2025 | 73.3% | 13.6% | 7.2% | 5.9% |
| Dec 2025 | 68.8% | 19% | 6.7% | 5.5% |
| Jan 2026 | 68.6% | 18% | 8% | 5.4% |
| Feb 2026 | 73.2% | 13.7% | 7.2% | 5.9% |
| Mar 2026 | 78.1% | 11% | 6% | 4.9% |
| Apr 2026 | 80.5% | 10% | 5.2% | 4.3% |
| May 2026 | 80.1% | 9.8% | 5% | 5% |
| Jun 2026 | 80.2% | 9.7% | 5% | 5% |
| Jul 2026 | 69.4% | 21.9% | 4.4% | 4.4% |
| Aug 2026 | 73.8% | 16.9% | 4.7% | 4.7% |
| Sep 2026 | 80.9% | 9.5% | 5.2% | 4.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.9% | 512K | -2.6% | +7.1 points | |
| 2, held 2nd | 9.5% | 60.3K | -49.8% | -7.3 points | |
| 3, held 3rd | 5.2% | 33.1K | 0% | +0.6 points | |
| 4, held 4th | 4.3% | 27.1K | -18.1% | -0.4 points |
80.9%
Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +7.1 points.
2.
Giro9.5%
Held 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -7.3 points.
3.
Endura5.2%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.3%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
Compare search popularity between Specialized and its closest rivals
Every comparison with Specialized
33 comparisons
- Merida vs Specialized
- Brooks vs Specialized
- Specialized vs Vans
- Shimano vs Specialized
- Specialized vs Trek
- Cannondale vs Specialized
- Cube vs Specialized
- Assos vs Specialized
- Lectric vs Specialized
- Kask vs Specialized
- Rapha vs Specialized
- Giant vs Specialized
- Scott Sports vs Specialized
- Ergon vs Specialized
- Santa Cruz Bicycles vs Specialized
- Castelli vs Specialized
- Fox Racing vs Specialized
- Bell vs Specialized
- Prologo vs Specialized
- Giro vs Specialized
- Fizik vs Specialized
- Dakine vs Specialized
- POC vs Specialized
- Selle Italia vs Specialized
- Endura vs Specialized
- Ride1Up vs Specialized
- Pearl Izumi vs Specialized
- Sidi vs Specialized
- Lake vs Specialized
- Santini vs Specialized
- 100% vs Specialized
- Scott vs Specialized
- Avanti vs Specialized
How has branded search demand for Specialized changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Specialized worldwide rose from 429K to 512K.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike gloves brands worldwide increased from 75.9% to 80.9%.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bike gloves brands worldwide peaked at 80.9% in September 2026 and was lowest at 68.6% in January 2026.
How did search popularity change for bike gloves brands worldwide in September 2026?
3 changes
In September 2026, Specialized gained estimated Share of Search among bike gloves brands worldwide, from 73.8% to 80.9%.
In September 2026, Endura gained estimated Share of Search among bike gloves brands worldwide, from 4.7% to 5.2%.
In September 2026, Giro lost estimated Share of Search among bike gloves brands worldwide, from 16.9% to 9.5%.
Where does Specialized compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB shoes brands | 2nd of 5 | 8.1% | Show ranking |
| Bicycle brands | 2nd of 7 | 22.6% | Show ranking |
| Bike saddles | 2nd of 6 | 25.5% | Show ranking |
| Bike brands | 2nd of 6 | 27.1% | Show ranking |
| Electric mountain bike brands | 1st of 4 | 42.1% | Show ranking |
| Gravel bike brands | 1st of 6 | 42.1% | Show ranking |
| Ebike brands | 1st of 5 | 50% | Show ranking |
| Gravel shoes brands | 1st of 5 | 50.3% | Show ranking |
| Bib shorts brands | 1st of 7 | 51.6% | Show ranking |
| Bike shoes brands | 1st of 5 | 52.7% | Show ranking |
| Road shoes brands | 1st of 3 | 56.9% | Show ranking |
| Cycling gloves | 1st of 6 | 61.5% | Show ranking |
| Bike helmet brands | 1st of 5 | 62.3% | Show ranking |
| MTB gloves brands | 1st of 6 | 72.7% | Show ranking |
| Bike gloves brands | 1st of 4 | 80.9% | Shown above |
How is Specialized measured?
Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- specialized bicycle
- specialized bike
- specialized bikes rockhopper
- specialized cycling
- specialized ebike
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Is Specialized your brand?
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