Brandwave

Bib shorts brands:Which are searched most?

In September 2026, Specialized was the most searched among bib shorts brands worldwide, with an estimated 262K branded searches and 35.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized35.3%
  2. Assos22.2%
  3. Rapha18.2%
  4. Castelli14.8%
  5. Endura4.5%
  6. Pearl Izumi3.7%
  7. Santini1.3%

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Share of SearchLeaderboard

Compare the bib shorts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bib shorts brands worldwide, by month

Share of Search by month for Specialized, Assos, Rapha, Castelli, Endura, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedAssosRaphaCastelliEnduraPearl IzumiSantini
Oct 202528.4%21.8%21.8%17.9%5.4%3.6%1.1%
Nov 202525.7%24.1%24.1%16.2%4.9%4%0.97%
Dec 202525.7%24.2%24.2%16.1%4.9%4%0.97%
Jan 202625.5%22.8%22.8%18.7%5.6%3.7%0.91%
Feb 202627.1%20.9%20.9%20.9%5.1%4.2%1%
Mar 202632%23.4%19.2%15.7%4.7%3.9%1.2%
Apr 202634.2%21.5%17.7%17.7%4.3%3.5%1.1%
May 202633.8%20.2%20.2%16.6%4.1%4.1%1.2%
Jun 202632.3%23.6%19.4%15.8%3.9%3.9%1.2%
Jul 202629.2%26.1%21.4%14.3%3.5%3.5%1.9%
Aug 202628.5%25.5%20.8%17.1%3.4%3.4%1.3%
Sep 202635.3%22.2%18.2%14.8%4.5%3.7%1.3%

This month’s ranking, September 2026

  1. 1.Specialized

    35.3%

    Held 1st. 262K estimated branded searches, -4.9% vs prior month. Share +6.8 points.

  2. 2.Assos

    22.2%

    Held 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -3.2 points.

  3. 3.Rapha

    18.2%

    Held 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -2.6 points.

  4. 4.Castelli

    14.8%

    Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -2.3 points.

  5. 5.Endura

    4.5%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Pearl Izumi

    3.7%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  7. 7.Santini

    1.3%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among bib shorts brands worldwide?

In September 2026, Specialized was the most searched among bib shorts brands worldwide, with an estimated 262K branded searches and 35.3% estimated Share of Search within this set. Assos is in 2nd place, 13 percentage points behind at 22.2% Share of Search.

Global bib shorts brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specialized28.4% → 35.3%35.3%Sep 202625.5%Jan 20261st
Assos21.8% → 22.2%26.1%Jul 202620.2%May 20262nd
Rapha21.8% → 18.2%24.2%Dec 202517.7%Apr 20263rd
Castelli17.9% → 14.8%20.9%Feb 202614.3%Jul 20264th
Endura5.4% → 4.5%5.6%Jan 20263.4%Aug 20265th
Pearl Izumi3.6% → 3.7%4.2%Feb 20263.4%Aug 20266th
Santini1.1% → 1.3%1.9%Jul 20260.91%Jan 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bib shorts brands worldwide increased from 28.4% to 35.3%.
  • Across the 12 months ending September 2026, Rapha’s estimated Share of Search among bib shorts brands worldwide decreased from 21.8% to 18.2%.
  • Across the 12 months ending September 2026, Castelli’s estimated Share of Search among bib shorts brands worldwide decreased from 17.9% to 14.8%.
  • Across the 12 months ending September 2026, Endura’s estimated Share of Search among bib shorts brands worldwide decreased from 5.4% to 4.5%.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bib shorts brands worldwide peaked at 35.3% in September 2026 and was lowest at 25.5% in January 2026.
  • Across the 12 months ending September 2026, Assos’ estimated Share of Search among bib shorts brands worldwide peaked at 26.1% in July 2026 and was lowest at 20.2% in May 2026.
  • Across the 12 months ending September 2026, Rapha’s estimated Share of Search among bib shorts brands worldwide peaked at 24.2% in December 2025 and was lowest at 17.7% in April 2026.
  • Across the 12 months ending September 2026, Castelli’s estimated Share of Search among bib shorts brands worldwide peaked at 20.9% in February 2026 and was lowest at 14.3% in July 2026.
  • Across the 12 months ending September 2026, Endura’s estimated Share of Search among bib shorts brands worldwide peaked at 5.6% in January 2026 and was lowest at 3.4% in August 2026.
  • Across the 12 months ending September 2026, Santini’s estimated Share of Search among bib shorts brands worldwide peaked at 1.9% in July 2026 and was lowest at 0.91% in January 2026.
  • Across the 12 months ending September 2026, Assos, Pearl Izumi and Santini held steady: their estimated Share of Search among bib shorts brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bib shorts brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among bib shorts brands worldwide, from 28.5% to 35.3%.

  2. In September 2026, Endura gained estimated Share of Search among bib shorts brands worldwide, from 3.4% to 4.5%.

  3. In September 2026, Assos lost estimated Share of Search among bib shorts brands worldwide, from 25.5% to 22.2%.

  4. In September 2026, Rapha lost estimated Share of Search among bib shorts brands worldwide, from 20.8% to 18.2%.

  5. In September 2026, Castelli lost estimated Share of Search among bib shorts brands worldwide, from 17.1% to 14.8%.

  6. Estimated monthly branded searches for Santini worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

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