Brandwave

How popular isSpecialized in search?

In September 2026, there were an estimated 262K branded searches for Specialized worldwide which is up 21.9% over the last 12 months. Specialized holds 35.3% estimated Share of Search among bib shorts brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized35.3%
  2. Assos22.2%
  3. Rapha18.2%
  4. Castelli14.8%
  5. Endura4.5%
  6. Pearl Izumi3.7%
  7. Santini1.3%
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Which bib shorts brands compete with Specialized?

Specialized against bib shorts brands worldwide, by month

Share of Search by month for Specialized, Assos, Rapha, Castelli, Endura, Pearl Izumi. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedAssosRaphaCastelliEnduraPearl IzumiSantini
Oct 202528.4%21.8%21.8%17.9%5.4%3.6%1.1%
Nov 202525.7%24.1%24.1%16.2%4.9%4%0.97%
Dec 202525.7%24.2%24.2%16.1%4.9%4%0.97%
Jan 202625.5%22.8%22.8%18.7%5.6%3.7%0.91%
Feb 202627.1%20.9%20.9%20.9%5.1%4.2%1%
Mar 202632%23.4%19.2%15.7%4.7%3.9%1.2%
Apr 202634.2%21.5%17.7%17.7%4.3%3.5%1.1%
May 202633.8%20.2%20.2%16.6%4.1%4.1%1.2%
Jun 202632.3%23.6%19.4%15.8%3.9%3.9%1.2%
Jul 202629.2%26.1%21.4%14.3%3.5%3.5%1.9%
Aug 202628.5%25.5%20.8%17.1%3.4%3.4%1.3%
Sep 202635.3%22.2%18.2%14.8%4.5%3.7%1.3%

  1. 1.Specialized

    35.3%

    Held 1st. 262K estimated branded searches, -4.9% vs prior month. Share +6.8 points.

  2. 2.Assos

    22.2%

    Held 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -3.2 points.

  3. 3.Rapha

    18.2%

    Held 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -2.6 points.

  4. 4.Castelli

    14.8%

    Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -2.3 points.

  5. 5.Endura

    4.5%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Pearl Izumi

    3.7%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  7. 7.Santini

    1.3%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

Compare search popularity between Specialized and its closest rivals

Every comparison with Specialized

How has branded search demand for Specialized changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Specialized worldwide rose from 215K to 262K.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bib shorts brands worldwide increased from 28.4% to 35.3%.
  • Across the 12 months ending September 2026, Specialized’s estimated Share of Search among bib shorts brands worldwide peaked at 35.3% in September 2026 and was lowest at 25.5% in January 2026.

How did search popularity change for bib shorts brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among bib shorts brands worldwide, from 28.5% to 35.3%.

  2. In September 2026, Endura gained estimated Share of Search among bib shorts brands worldwide, from 3.4% to 4.5%.

  3. In September 2026, Assos lost estimated Share of Search among bib shorts brands worldwide, from 25.5% to 22.2%.

  4. In September 2026, Rapha lost estimated Share of Search among bib shorts brands worldwide, from 20.8% to 18.2%.

  5. In September 2026, Castelli lost estimated Share of Search among bib shorts brands worldwide, from 17.1% to 14.8%.

  6. Estimated monthly branded searches for Santini worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

Where does Specialized compete?

Specialized is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB shoes brands3rd of 54.4%Show ranking
Gravel bike brands2nd of 66.2%Show ranking
Bicycle brands3rd of 713%Show ranking
Bike saddles2nd of 614.9%Show ranking
Bike brands3rd of 616%Show ranking
Electric mountain bike brands2nd of 427.1%Show ranking
Ebike brands1st of 533.8%Show ranking
Bib shorts brands1st of 735.3%Shown above
Gravel shoes brands2nd of 538.1%Show ranking
Bike shoes brands2nd of 540.8%Show ranking
Road shoes brands2nd of 341.5%Show ranking
Cycling gloves1st of 650.1%Show ranking
Bike helmet brands1st of 551.2%Show ranking
MTB gloves brands1st of 666.4%Show ranking
Bike gloves brands1st of 481.3%Show ranking

How is Specialized measured?

Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • specialized bicycle
  • specialized bike
  • specialized bikes rockhopper
  • specialized cycling
  • specialized ebike

Do you work for Specialized? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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