Brandwave

How popular isSantini in search?

In September 2026, there were an estimated 9.9K branded searches for Santini worldwide which is up 22.2% over the last 12 months. Santini holds 0.63% estimated Share of Search among bib Shorts brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized69.3%
  2. Assos10.5%
  3. Rapha8.6%
  4. Castelli7%
  5. Endura2.1%
  6. Pearl Izumi1.7%
  7. Santini0.63%
Santini website (opens in a new tab)

Follow Santini and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bib Shorts brands compete with Santini?

Santini against bib Shorts brands worldwide, by month

Share of Search by month for Specialized, Assos, Rapha, Castelli, Endura, Santini. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedAssosRaphaCastelliEnduraPearl IzumiSantini
Oct 202565.7%10.5%10.5%8.6%2.6%1.7%0.51%
Nov 202562.6%12.1%12.1%8.2%2.4%2%0.49%
Dec 202562.6%12.2%12.2%8.1%2.4%2%0.49%
Jan 202661.4%11.8%11.8%9.7%2.9%1.9%0.47%
Feb 202664.3%10.2%10.2%10.2%2.5%2.1%0.5%
Mar 202668.6%10.8%8.9%7.3%2.2%1.8%0.53%
Apr 202668.2%10.4%8.5%8.5%2.1%1.7%0.51%
May 202666.9%10.1%10.1%8.3%2%2%0.61%
Jun 202668.8%10.9%8.9%7.3%1.8%1.8%0.53%
Jul 202665.7%12.7%10.4%7%1.7%1.7%0.93%
Aug 202664.9%12.5%10.2%8.4%1.7%1.7%0.62%
Sep 202669.3%10.5%8.6%7%2.1%1.7%0.63%

  1. 1.Specialized

    69.3%

    Held 1st. 1.1M estimated branded searches, -14.9% vs prior month. Share +4.4 points.

  2. 2.Assos

    10.5%

    Held 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -2 points.

  3. 3.Rapha

    8.6%

    Held 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -1.6 points.

  4. 4.Castelli

    7%

    Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

  5. 5.Endura

    2.1%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Pearl Izumi

    1.7%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  7. 7.Santini

    0.63%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Santini and its closest rivals

Every comparison with Santini

How has branded search demand for Santini changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Santini worldwide rose from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Santini’s estimated Share of Search among bib Shorts brands worldwide held steady, from 0.51% to 0.63%.

How did search popularity change for bib Shorts brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among bib Shorts brands worldwide, from 64.9% to 69.3%.

  2. In September 2026, Assos lost estimated Share of Search among bib Shorts brands worldwide, from 12.5% to 10.5%.

  3. In September 2026, Rapha lost estimated Share of Search among bib Shorts brands worldwide, from 10.2% to 8.6%.

  4. In September 2026, Castelli lost estimated Share of Search among bib Shorts brands worldwide, from 8.4% to 7%.

  5. Estimated monthly branded searches for Santini worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Endura worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Santini compete?

Santini is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bib Shorts brands7th of 70.63%Shown above
Cycling jerseys6th of 62.1%Show ranking

How is Santini measured?

Brandwave collects information about searches that people make online using Santini’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • santini cycling

Do you work for Santini? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Santini your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free