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Cycling jerseys:Which brands are most popular in search?

In August 2026, Assos was the most searched among cycling jerseys worldwide, with an estimated 246K branded searches and 36.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Assos36.2%
  2. Rapha29.6%
  3. Castelli24.3%
  4. Pearl Izumi4.9%
  5. Gore Wear3.3%
  6. Santini1.8%

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Share of SearchLeaderboard

Compare the cycling jerseys people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cycling jerseys worldwide, by month

Share of Search by month for Assos, Rapha, Castelli, Pearl Izumi, Gore Wear. The figures are in the table below the chart.

View monthly share of search table
MonthAssosRaphaCastelliPearl IzumiGore WearSantini
Oct 202530.5%30.5%25%5%7.5%1.5%
Nov 202528.2%28.2%18.9%4.6%18.9%1.1%
Dec 202531.5%31.5%21%5.2%9.5%1.3%
Jan 202628%28%22.9%4.6%15.4%1.1%
Feb 202625.5%25.5%25.5%5.1%17.1%1.2%
Mar 202630.7%25.2%20.6%5.1%16.8%1.5%
Apr 202632.2%26.5%26.5%5.3%7.9%1.6%
May 202630.8%30.8%25.3%6.2%5.1%1.9%
Jun 202635.5%29.1%23.8%5.8%3.9%1.7%
Jul 202637.5%30.7%20.6%5.1%3.4%2.8%
Aug 202636.2%29.6%24.3%4.9%3.3%1.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Assos

    36.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Rapha

    29.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Castelli

    24.3%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  4. 4.Pearl Izumi

    4.9%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Gore Wear

    3.3%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Santini

    1.8%

    Held 6th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1 points.

Compare search popularity between leading brands

Which brand is most popular in search among cycling jerseys worldwide?

In August 2026, Assos was the most searched among cycling jerseys worldwide, with an estimated 246K branded searches and 36.2% estimated Share of Search within this set. Rapha is in 2nd place, 6.6 percentage points behind at 29.6% Share of Search.

Global cycling jerseys, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Assos30.5% → 36.2%37.5%Jul 202625.5%Feb 20261st
Rapha30.5% → 29.6%31.5%Dec 202525.2%Mar 20262nd
Castelli25% → 24.3%26.5%Apr 202618.9%Nov 20253rd
Pearl Izumi5% → 4.9%6.2%May 20264.6%Jan 20265th → 4th
Gore Wear7.5% → 3.3%18.9%Nov 20253.3%Aug 20264th → 5th
Santini1.5% → 1.8%2.8%Jul 20261.1%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Assos’ estimated Share of Search among cycling jerseys worldwide increased from 30.5% to 36.2%.
  • Across the 11 months ending August 2026, Rapha’s estimated Share of Search among cycling jerseys worldwide decreased from 30.5% to 29.6%.
  • Across the 11 months ending August 2026, Castelli’s estimated Share of Search among cycling jerseys worldwide decreased from 25% to 24.3%.
  • Across the 11 months ending August 2026, Gore Wear’s estimated Share of Search among cycling jerseys worldwide decreased from 7.5% to 3.3%.
  • Across the 11 months ending August 2026, Assos’ estimated Share of Search among cycling jerseys worldwide peaked at 37.5% in July 2026 and was lowest at 25.5% in February 2026.
  • Across the 11 months ending August 2026, Rapha’s estimated Share of Search among cycling jerseys worldwide peaked at 31.5% in December 2025 and was lowest at 25.2% in March 2026.
  • Across the 11 months ending August 2026, Castelli’s estimated Share of Search among cycling jerseys worldwide peaked at 26.5% in April 2026 and was lowest at 18.9% in November 2025.
  • Across the 11 months ending August 2026, Pearl Izumi’s estimated Share of Search among cycling jerseys worldwide peaked at 6.2% in May 2026 and was lowest at 4.6% in January 2026.
  • Across the 11 months ending August 2026, Gore Wear’s estimated Share of Search among cycling jerseys worldwide peaked at 18.9% in November 2025 and was lowest at 3.3% in August 2026.
  • Across the 11 months ending August 2026, Santini’s estimated Share of Search among cycling jerseys worldwide peaked at 2.8% in July 2026 and was lowest at 1.1% in January 2026.
  • Across the 11 months ending August 2026, Pearl Izumi rose from 5th to 4th among cycling jerseys worldwide.
  • Across the 11 months ending August 2026, Gore Wear fell from 4th to 5th among cycling jerseys worldwide.
  • Across the 11 months ending August 2026, Santini held steady: its estimated Share of Search among cycling jerseys worldwide moved less than 0.5 percentage points.

How did search popularity change for cycling jerseys worldwide in August 2026?

  1. In August 2026, Castelli gained estimated Share of Search among cycling jerseys worldwide, from 20.6% to 24.3%.

  2. In August 2026, Assos lost estimated Share of Search among cycling jerseys worldwide, from 37.5% to 36.2%.

  3. In August 2026, Rapha lost estimated Share of Search among cycling jerseys worldwide, from 30.7% to 29.6%.

  4. In August 2026, Santini lost estimated Share of Search among cycling jerseys worldwide, from 2.8% to 1.8%.

  5. Gore Wear’s estimated Share of Search among cycling jerseys worldwide has lost ground for 3 months in a row, from 5.1% to 3.3% in August 2026.

  6. Pearl Izumi’s estimated Share of Search among cycling jerseys worldwide has lost ground for 3 months in a row, from 6.2% to 4.9% in August 2026.

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