Brandwave

How popular isGore Wear in search?

In August 2026, there were an estimated 22.2K branded searches for Gore Wear worldwide which is down 45.2% over the last 11 months. Gore Wear holds 3.3% estimated Share of Search among cycling jerseys worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Assos36.2%
  2. Rapha29.6%
  3. Castelli24.3%
  4. Pearl Izumi4.9%
  5. Gore Wear3.3%
  6. Santini1.8%
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Which cycling jerseys compete with Gore Wear?

Gore Wear against cycling jerseys worldwide, by month

Share of Search by month for Assos, Rapha, Castelli, Pearl Izumi, Gore Wear. The figures are in the table below the chart.

View monthly share of search table
MonthAssosRaphaCastelliPearl IzumiGore WearSantini
Oct 202530.5%30.5%25%5%7.5%1.5%
Nov 202528.2%28.2%18.9%4.6%18.9%1.1%
Dec 202531.5%31.5%21%5.2%9.5%1.3%
Jan 202628%28%22.9%4.6%15.4%1.1%
Feb 202625.5%25.5%25.5%5.1%17.1%1.2%
Mar 202630.7%25.2%20.6%5.1%16.8%1.5%
Apr 202632.2%26.5%26.5%5.3%7.9%1.6%
May 202630.8%30.8%25.3%6.2%5.1%1.9%
Jun 202635.5%29.1%23.8%5.8%3.9%1.7%
Jul 202637.5%30.7%20.6%5.1%3.4%2.8%
Aug 202636.2%29.6%24.3%4.9%3.3%1.8%
Sep 2026——————

  1. 1.Assos

    36.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Rapha

    29.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Castelli

    24.3%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  4. 4.Pearl Izumi

    4.9%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Gore Wear

    3.3%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Santini

    1.8%

    Held 6th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1 points.

Compare search popularity between Gore Wear and its closest rivals

How has branded search demand for Gore Wear changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gore Wear worldwide fell from 40.5K to 22.2K.
  • Across the 11 months ending August 2026, Gore Wear’s estimated Share of Search among cycling jerseys worldwide decreased from 7.5% to 3.3%.
  • Across the 11 months ending August 2026, Gore Wear’s estimated Share of Search among cycling jerseys worldwide peaked at 18.9% in November 2025 and was lowest at 3.3% in August 2026.
  • Across the 11 months ending August 2026, Gore Wear fell from 4th to 5th among cycling jerseys worldwide.

How did search popularity change for cycling jerseys worldwide in August 2026?

  1. In August 2026, Castelli gained estimated Share of Search among cycling jerseys worldwide, from 20.6% to 24.3%.

  2. In August 2026, Assos lost estimated Share of Search among cycling jerseys worldwide, from 37.5% to 36.2%.

  3. In August 2026, Rapha lost estimated Share of Search among cycling jerseys worldwide, from 30.7% to 29.6%.

  4. In August 2026, Santini lost estimated Share of Search among cycling jerseys worldwide, from 2.8% to 1.8%.

  5. Gore Wear’s estimated Share of Search among cycling jerseys worldwide has lost ground for 3 months in a row, from 5.1% to 3.3% in August 2026.

  6. Pearl Izumi’s estimated Share of Search among cycling jerseys worldwide has lost ground for 3 months in a row, from 6.2% to 4.9% in August 2026.

Where does Gore Wear compete?

Gore Wear is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling shorts6th of 63.2%Show ranking
Cycling jerseys5th of 63.3%Shown above

How is Gore Wear measured?

Brandwave collects information about searches that people make online using Gore Wear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gore wear

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How the Brand Demand Index is measured

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