POC vs Specialized:Which is more popular by branded search?
In August 2026, Specialized had more branded searches than POC among bike helmet brands worldwide. Specialized was estimated to have 201K branded searches compared to POC’s 49.5K, and held a 30.4% Share of Search versus POC’s 7.5%. These are worldwide searches for English-language branded terms.
Follow POC vs Specialized and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, POC or Specialized?
Compare the bike helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specialized, POC. The figures are in the table below the chart.
View monthly share of search table
| Month | Giro | Specialized | Kask | Bell | POC |
|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 26.1% | 21.4% | 14.3% | 6.4% |
| Nov 2025 | 30.7% | 25.2% | 25.2% | 11.3% | 7.6% |
| Dec 2025 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Jan 2026 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Feb 2026 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Mar 2026 | 28.4% | 28.4% | 23.3% | 12.8% | 7% |
| Apr 2026 | 26.7% | 32.7% | 21.9% | 12% | 6.6% |
| May 2026 | 59.9% | 17.9% | 12% | 6.6% | 3.6% |
| Jun 2026 | 33.1% | 27.1% | 22.2% | 12.2% | 5.5% |
| Jul 2026 | 29.5% | 29.5% | 24.2% | 10.9% | 5.9% |
| Aug 2026 | 30.4% | 30.4% | 20.4% | 11.2% | 7.5% |
| Sep 2026 | — | — | — | — | — |
How has the POC and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of POC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, POC’s estimated Share of Search among bike helmet brands worldwide moved from 6.4% to 7.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike helmet brands worldwide moved from 26.1% to 30.4%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for bike helmet brands worldwide in August 2026?
2 changes
In August 2026, POC gained estimated Share of Search among bike helmet brands worldwide, from 5.9% to 7.5%.
In August 2026, Specialized gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.
How each brand is measured
Brandwave collects information about searches that people make online using POC’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
POC
1 branded search term
- poc helmet
Specialized
1 branded search term
- specialized bike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.