Abu Garcia vs Shimano:Which is more popular by branded search?
In August 2026, Shimano had more branded searches than Abu Garcia among fishing reel brands worldwide. Shimano was estimated to have 368K branded searches compared to Abu Garcia’s 74K, and held a 56.7% Share of Search versus Abu Garcia’s 11.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Abu Garcia or Shimano?
Compare the fishing reel brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shimano, Abu Garcia. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Daiwa | Abu Garcia | Okuma | Pflueger | PENN |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 20.9% | 11.5% | 9.4% | 0.68% | 0.45% |
| Nov 2025 | 53.2% | 23.9% | 10.7% | 10.7% | 0.96% | 0.51% |
| Dec 2025 | 52% | 23.3% | 12.8% | 10.5% | 0.93% | 0.5% |
| Jan 2026 | 53.2% | 23.9% | 10.7% | 10.7% | 0.96% | 0.51% |
| Feb 2026 | 54.4% | 24.4% | 8.9% | 10.9% | 0.98% | 0.43% |
| Mar 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 1.2% | 0.55% |
| Apr 2026 | 60.2% | 18.1% | 12.1% | 8.1% | 1.1% | 0.48% |
| May 2026 | 57.5% | 21.1% | 11.6% | 7.7% | 1.5% | 0.56% |
| Jun 2026 | 53.5% | 19.6% | 16% | 8.8% | 1.4% | 0.64% |
| Jul 2026 | 55.2% | 20.3% | 13.6% | 9.1% | 1.2% | 0.66% |
| Aug 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 1% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
How has the Abu Garcia and Shimano comparison changed over the last 12 months?
3 findings
- Shimano was ahead of Abu Garcia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Abu Garcia’s estimated Share of Search among fishing reel brands worldwide moved from 11.5% to 11.4%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Shimano’s estimated Share of Search among fishing reel brands worldwide moved from 57.1% to 56.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for fishing reel brands worldwide in August 2026?
2 changes
In August 2026, Shimano gained estimated Share of Search among fishing reel brands worldwide, from 55.2% to 56.7%.
In August 2026, Abu Garcia lost estimated Share of Search among fishing reel brands worldwide, from 13.6% to 11.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Abu Garcia’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abu Garcia
1 branded search term
- abu garcia
Shimano
1 branded search term
- shimano
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.