Brandwave

How popular isAbu Garcia in search?

In August 2026, there were an estimated 74K branded searches for Abu Garcia worldwide which held steady over the last 11 months. Abu Garcia holds 11.4% estimated Share of Search among fishing reel brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shimano56.7%
  2. Daiwa20.8%
  3. Abu Garcia11.4%
  4. Okuma9.3%
  5. Pflueger1%
  6. PENN0.68%
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Where does Abu Garcia compete?

Abu Garcia is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fishing reel brands3rd of 611.4%Shown below
Fishing rod brands2nd of 522.1%Show ranking

Which fishing reel brands compete with Abu Garcia?

Abu Garcia against fishing reel brands worldwide, by month

Share of Search by month for Shimano, Daiwa, Abu Garcia, Okuma. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoDaiwaAbu GarciaOkumaPfluegerPENN
Oct 202557.1%20.9%11.5%9.4%0.68%0.45%
Nov 202553.2%23.9%10.7%10.7%0.96%0.51%
Dec 202552%23.3%12.8%10.5%0.93%0.5%
Jan 202653.2%23.9%10.7%10.7%0.96%0.51%
Feb 202654.4%24.4%8.9%10.9%0.98%0.43%
Mar 202656.7%20.8%11.4%9.3%1.2%0.55%
Apr 202660.2%18.1%12.1%8.1%1.1%0.48%
May 202657.5%21.1%11.6%7.7%1.5%0.56%
Jun 202653.5%19.6%16%8.8%1.4%0.64%
Jul 202655.2%20.3%13.6%9.1%1.2%0.66%
Aug 202656.7%20.8%11.4%9.3%1%0.68%
Sep 2026——————

  1. 1.Shimano

    56.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Daiwa

    20.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Abu Garcia

    11.4%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Okuma

    9.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Pflueger

    1%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  6. 6.PENN

    0.68%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Abu Garcia and its closest rivals

How has branded search demand for Abu Garcia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Abu Garcia worldwide held steady at 74K.
  • Across the 11 months ending August 2026, Abu Garcia’s estimated Share of Search among fishing reel brands worldwide peaked at 16% in June 2026 and was lowest at 8.9% in February 2026.

How did search popularity change for fishing reel brands worldwide in August 2026?

  1. In August 2026, Shimano gained estimated Share of Search among fishing reel brands worldwide, from 55.2% to 56.7%.

  2. In August 2026, Daiwa gained estimated Share of Search among fishing reel brands worldwide, from 20.3% to 20.8%.

  3. In August 2026, Abu Garcia lost estimated Share of Search among fishing reel brands worldwide, from 13.6% to 11.4%.

  4. Okuma’s estimated Share of Search among fishing reel brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in August 2026.

  5. Pflueger’s estimated Share of Search among fishing reel brands worldwide has lost ground for 3 months in a row, from 1.5% to 1% in August 2026.

  6. Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

How is Abu Garcia measured?

Brandwave collects information about searches that people make online using Abu Garcia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • abu garcia

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How the Brand Demand Index is measured

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