Plano vs Shimano:Which is more popular by branded search?
In August 2026, Shimano had more branded searches than Plano among tackle box brands worldwide. Shimano was estimated to have 368K branded searches compared to Plano’s 301K, and held a 41.1% Share of Search versus Plano’s 33.6%. These are worldwide searches for English-language branded terms.
Follow Plano vs Shimano and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Plano or Shimano?
Compare the tackle box brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shimano, Plano. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Plano | Daiwa | Rapala | Flambeau | Bass Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 33.9% | 15.2% | 6.8% | 2.5% | — |
| Nov 2025 | 36.2% | 36.2% | 16.3% | 7.3% | 4% | — |
| Dec 2025 | 39.1% | 32% | 17.5% | 7.9% | 3.5% | — |
| Jan 2026 | 39.7% | 32.4% | 17.8% | 6.5% | 3.6% | — |
| Feb 2026 | 39.9% | 32.6% | 17.9% | 6.6% | 2.9% | — |
| Mar 2026 | 41.5% | 33.9% | 15.2% | 6.8% | 2.5% | — |
| Apr 2026 | 46.5% | 31.1% | 13.9% | 6.2% | 2.3% | — |
| May 2026 | 44.5% | 29.7% | 16.3% | 7.3% | 2.2% | — |
| Jun 2026 | 41.1% | 33.6% | 15.1% | 8.3% | 2% | — |
| Jul 2026 | 43.5% | 29.1% | 16% | 8.8% | 2.6% | — |
| Aug 2026 | 41.1% | 33.6% | 15.1% | 8.3% | 2% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Plano and Shimano comparison changed over the last 12 months?
3 findings
- Shimano was ahead of Plano in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plano’s estimated Share of Search among tackle box brands worldwide moved from 33.9% to 33.6%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Shimano’s estimated Share of Search among tackle box brands worldwide moved from 41.5% to 41.1%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for tackle box brands worldwide in August 2026?
2 changes
In August 2026, Plano gained estimated Share of Search among tackle box brands worldwide, from 29.1% to 33.6%.
In August 2026, Shimano lost estimated Share of Search among tackle box brands worldwide, from 43.5% to 41.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Plano’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.