Okuma vs Shimano:Which is searched more?
In September 2026, Shimano had more branded searches than Okuma among spinning reels brands worldwide. Shimano was estimated to have 368K branded searches compared to Okuma’s 60.5K, and held a 64.3% Share of Search versus Okuma’s 10.6%. These are worldwide searches for English-language branded terms.
Follow Okuma vs Shimano and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Okuma or Shimano?
Compare the spinning reels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shimano, Okuma. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Daiwa | Okuma | Pflueger | PENN |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 23.7% | 10.6% | 0.77% | 0.51% |
| Nov 2025 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Dec 2025 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Jan 2026 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Feb 2026 | 59.7% | 26.8% | 12% | 1.1% | 0.48% |
| Mar 2026 | 64% | 23.5% | 10.5% | 1.4% | 0.63% |
| Apr 2026 | 68.5% | 20.5% | 9.2% | 1.2% | 0.55% |
| May 2026 | 65% | 23.8% | 8.7% | 1.7% | 0.64% |
| Jun 2026 | 63.7% | 23.4% | 10.5% | 1.7% | 0.76% |
| Jul 2026 | 63.9% | 23.4% | 10.5% | 1.4% | 0.76% |
| Aug 2026 | 64.1% | 23.5% | 10.5% | 1.1% | 0.77% |
| Sep 2026 | 64.3% | 23.6% | 10.6% | 0.94% | 0.63% |
How has the Okuma and Shimano comparison changed over the last 12 months?
3 findings
- Shimano was ahead of Okuma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Okuma’s estimated Share of Search among spinning reels brands worldwide held steady at 10.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Shimano’s estimated Share of Search among spinning reels brands worldwide moved from 64.5% to 64.3%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for spinning reels brands worldwide in September 2026?
1 change
Shimano’s estimated Share of Search among spinning reels brands worldwide has gained ground for 3 months in a row, from 63.7% to 64.3% in September 2026.
Other head-to-heads among spinning reels brands
How each brand is measured
Brandwave collects information about searches that people make online using Okuma’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.