How popular isOkuma in search?
In September 2026, there were an estimated 60.5K branded searches for Okuma worldwide which held steady over the last 12 months. Okuma holds 10.5% estimated Share of Search among spinning reels brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which spinning reels brands compete with Okuma?
Share of Search by month for Shimano, Daiwa, Okuma. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Daiwa | Okuma | PENN | Pflueger |
|---|---|---|---|---|---|
| Oct 2025 | 64% | 23.5% | 10.5% | 1.3% | 0.76% |
| Nov 2025 | 59.2% | 26.5% | 11.9% | 1.3% | 1.1% |
| Dec 2025 | 59.2% | 26.5% | 11.9% | 1.3% | 1.1% |
| Jan 2026 | 59.1% | 26.5% | 11.9% | 1.5% | 1.1% |
| Feb 2026 | 59.2% | 26.5% | 11.9% | 1.4% | 1.1% |
| Mar 2026 | 62.7% | 23% | 10.3% | 2.7% | 1.4% |
| Apr 2026 | 66.6% | 20% | 9% | 3.2% | 1.2% |
| May 2026 | 63.9% | 23.4% | 8.6% | 2.4% | 1.7% |
| Jun 2026 | 62.6% | 23% | 10.3% | 2.4% | 1.7% |
| Jul 2026 | 62.6% | 23% | 10.3% | 2.8% | 1.4% |
| Aug 2026 | 63.3% | 23.2% | 10.4% | 1.9% | 1.1% |
| Sep 2026 | 63.8% | 23.4% | 10.5% | 1.4% | 0.94% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 368K | 0% | +0.5 points | |
| 2, held 2nd | 23.4% | 135K | 0% | +0.2 points | |
| 3, held 3rd | 10.5% | 60.5K | 0% | +0.1 points | |
| 4, held 4th | 1.4% | 8.1K | -27.1% | -0.5 points | |
| 5, held 5th | 0.94% | 5.4K | -18.2% | -0.2 points |
1.
Shimano63.8%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Daiwa
23.4%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Okuma
10.5%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
PENN1.4%
Held 4th. 8.1K estimated branded searches, -27.1% vs prior month. Share -0.5 points.
5.Pflueger
0.94%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Okuma and its closest rivals
Every comparison with Okuma
9 comparisons
How has branded search demand for Okuma changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Okuma worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Okuma’s estimated Share of Search among spinning reels brands worldwide peaked at 11.9% in December 2025 and was lowest at 8.6% in May 2026.
How did search popularity change for spinning reels brands worldwide in September 2026?
2 changes
In September 2026, PENN lost estimated Share of Search among spinning reels brands worldwide, from 1.9% to 1.4%.
Pflueger’s estimated Share of Search among spinning reels brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026.
Where does Okuma compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fishing tackle brands | 5th of 8 | 8.4% | Show ranking |
| Fishing reel brands | 4th of 6 | 9.3% | Show ranking |
| Spinning reels brands | 3rd of 5 | 10.5% | Shown above |
| Fishing rod brands | 4th of 5 | 17.3% | Show ranking |
How is Okuma measured?
Brandwave collects information about searches that people make online using Okuma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- okuma
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