Okuma vs PENN:Which is searched more?
In September 2026, Okuma had more branded searches than PENN among spinning reels brands worldwide. Okuma was estimated to have 60.5K branded searches compared to PENN’s 3.6K, and held a 10.6% Share of Search versus PENN’s 0.63%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Okuma or PENN?
Compare the spinning reels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okuma, PENN. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Daiwa | Okuma | Pflueger | PENN |
|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 23.7% | 10.6% | 0.77% | 0.51% |
| Nov 2025 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Dec 2025 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Jan 2026 | 59.6% | 26.7% | 12% | 1.1% | 0.57% |
| Feb 2026 | 59.7% | 26.8% | 12% | 1.1% | 0.48% |
| Mar 2026 | 64% | 23.5% | 10.5% | 1.4% | 0.63% |
| Apr 2026 | 68.5% | 20.5% | 9.2% | 1.2% | 0.55% |
| May 2026 | 65% | 23.8% | 8.7% | 1.7% | 0.64% |
| Jun 2026 | 63.7% | 23.4% | 10.5% | 1.7% | 0.76% |
| Jul 2026 | 63.9% | 23.4% | 10.5% | 1.4% | 0.76% |
| Aug 2026 | 64.1% | 23.5% | 10.5% | 1.1% | 0.77% |
| Sep 2026 | 64.3% | 23.6% | 10.6% | 0.94% | 0.63% |
How has the Okuma and PENN comparison changed over the last 12 months?
3 findings
- Okuma was ahead of PENN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Okuma’s estimated Share of Search among spinning reels brands worldwide held steady at 10.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, PENN’s estimated Share of Search among spinning reels brands worldwide moved from 0.51% to 0.63%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for spinning reels brands worldwide in September 2026?
1 change
Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Other head-to-heads among spinning reels brands
How each brand is measured
Brandwave collects information about searches that people make online using Okuma’s and PENN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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