Brandwave

How popular isPENN in search?

In September 2026, there were an estimated 8.1K branded searches for PENN worldwide which is up 8.6% over the last 12 months. PENN holds 1.4% estimated Share of Search among spinning reels brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shimano63.8%
  2. Daiwa23.4%
  3. Okuma10.5%
  4. PENN1.4%
  5. Pflueger0.94%
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Which spinning reels brands compete with PENN?

PENN against spinning reels brands worldwide, by month

Share of Search by month for Shimano, Daiwa, Okuma, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoDaiwaOkumaPENNPflueger
Oct 202564%23.5%10.5%1.3%0.76%
Nov 202559.2%26.5%11.9%1.3%1.1%
Dec 202559.2%26.5%11.9%1.3%1.1%
Jan 202659.1%26.5%11.9%1.5%1.1%
Feb 202659.2%26.5%11.9%1.4%1.1%
Mar 202662.7%23%10.3%2.7%1.4%
Apr 202666.6%20%9%3.2%1.2%
May 202663.9%23.4%8.6%2.4%1.7%
Jun 202662.6%23%10.3%2.4%1.7%
Jul 202662.6%23%10.3%2.8%1.4%
Aug 202663.3%23.2%10.4%1.9%1.1%
Sep 202663.8%23.4%10.5%1.4%0.94%

  1. 1.Shimano

    63.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Daiwa

    23.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Okuma

    10.5%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.PENN

    1.4%

    Held 4th. 8.1K estimated branded searches, -27.1% vs prior month. Share -0.5 points.

  5. 5.Pflueger

    0.94%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between PENN and its closest rivals

Every comparison with PENN

How has branded search demand for PENN changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PENN worldwide rose from 7.4K to 8.1K.
  • Across the 12 months ending September 2026, PENN’s estimated Share of Search among spinning reels brands worldwide peaked at 3.2% in April 2026 and was lowest at 1.3% in October 2025.

How did search popularity change for spinning reels brands worldwide in September 2026?

  1. In September 2026, PENN lost estimated Share of Search among spinning reels brands worldwide, from 1.9% to 1.4%.

  2. Pflueger’s estimated Share of Search among spinning reels brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026.

Where does PENN compete?

PENN is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fishing tackle brands8th of 81.1%Show ranking
Fishing reel brands5th of 61.2%Show ranking
Spinning reels brands4th of 51.4%Shown above
Tennis balls5th of 62.2%Show ranking
Fishing rod brands5th of 52.3%Show ranking
Pickleball balls brands3rd of 420.8%Show ranking

How is PENN measured?

Brandwave collects information about searches that people make online using PENN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • penn pickleball balls
  • penn rod
  • penn tennis ball

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How the Brand Demand Index is measured

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